Over 600,000 books in place of toys in Macca’s Happy Meals

Over 600,000 books in place of toys in Macca’s Happy Meals

McDonald’s will be handing out 663,000 books to Kiwi kids during this month’s Happy Meal promotion.

For a limited time Macca’s is swapping Happy Meal toys for the hugely popular Mr Men and Little Miss books. Each restaurant will distribute approximately 4,000 books throughout the five week promotion.

The series, which celebrate their 45th anniversary this year, are recognised across generations for their colour, simplicity and humour. The educational series teach moral values and lessons through engaging storytelling and allowing children to learn about their feelings.

Jo Mitchell, directior of marketing, McDonald’s New Zealand, “We’re thrilled to offer families such iconic books as Mr Men and Little Miss. These books are nostalgic for many Kiwis and are sure to be cherished by parents and kids alike.”

This will be McDonald’s third year including books in Happy Meals for children in New Zealand. With the addition of the Mr Men and Little Miss series, around 1.5 million books will have been distributed with Happy Meals in New Zealand. McDonald’s has made several changes to the Happy Meal in recent years, including books, healthier drink and side options. Earlier this year over 100,000 apples were included in Happy Meals for free, as part of a trial.

ENDS

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