Simply Pure announces partnership with NZ Fashion Week

For immediate release

Simply Pure announces partnership with New Zealand Fashion Week
Blue Duck Rare Vodka & Black Robin Rare Gin get into the spirit of NZFW

Simply Pure is very proud to announce they are an official partner of New Zealand Fashion Week (NZFW) in 2016. Their internationally acclaimed and awarded super-premium spirits Blue Duck Rare Vodka and Black Robin Rare Gin will be the spirits of choice for New Zealand’s premier fashion event. New Zealand Fashion Week brings together the crème de la crème of local and international designers, industry, media, celebrities, fashionistas and corporates in this week-long fashion event that runs from August 22nd – 26th at Auckland’s Viaduct Events Centre.

Simply Pure will be show-casing their super-premium spirits and presenting some custom designed ‘Rare’ cocktails for the event. With fashion in-mind and to challenge the norms of traditional drink flavours the NZFW ‘Signature Cocktail’ is a black charcoal-infused gin negroni-esk concoction garnished with a white flower. In New Zealand even our drinks wear black to fashion week. During NZFW Simply Pure is encouraging ‘Rare Spirits’ to share their rare moments and photos from the event to win daily luxury prizes. #shareyourrare #nzfw

Simply Pure and ‘The Birds’ since their launch in 2013 have continued to support contemporary art and design by maintaining partnerships and collaborating with several well-known New Zealand fashion designers over the past few years including artists Andrew-Barns Graham, Max Patte and renowned designers Trelise Cooper and Adrian Hailwood. Blue Duck Rare Vodka and Black Robin Rare Ginare the world’s finest quality rare spirits artisan-crafted in New Zealand from the purest ingredients. If you could call gin or vodka healthy thy name would be Black Robin and Blue Duck. They have no additives, preservatives, sugars or softeners, low-calorie and are made with all-natural ingredients. Both spirits are applauded for their velvety-smooth textures and unique flavour profiles. The ‘Birds’ are multi-award winning and fast-on track to becoming New Zealand’s most highly awarded super-premium spirits.

Simply Pure’s ‘Birds’ create award-winning taste whilst also championing the new era for Mother Earth – they help protect endangered species and wild places with every bottle sold.

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