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Akaroa -a ‘Top 5’ Cruise Destination

Akaroa -a ‘Top 5’ Cruise Destination

Akaroa has been named as one of the Top 5 cruise destinations in Australia & New Zealand at the inaugural Cruisers’ Choice Destination Awards. The awards are based on customer feedback submitted on the Cruise Critic website over the past year.

Akaroa District Promotions Executive Officer, Hollie Hollander, said the Awards were a great endorsement for Akaroa and confirmed that it is a fantastic place to profile to our visitors from all over the world and a stunning gateway to our country.

“Research shows destination is the most important part of the planning process for both first-time cruisers and experienced cruisers. Being named on the list of top destinations will ensure more people put us on their list of must-see places to visit. Satisfied passengers often come back on ‘self-drive’ holidays after their cruise which generates more return visitation and spend to our country”.

Cruisers were particularly enamoured with Akaroa’s scenery, people and history. “Akaroa is very tiny but has a huge personality” said one visitor, with others referring to the scenery – “it reminded us of a smaller version of the Norwegian Fjords - simply stunning” and “abundant wildlife and friendly locals”.

Research undertaken by Lincoln University in 2013 showed Akaroa is rated highly by visitors - 93% are satisfied, 58% state they are likely to return to Akaroa and 97% say they would recommend Akaroa as a destination to others.

“Cruise ships have become a vital part of our economy over the past 5 years and have helped keep the cruise industry alive and well for Canterbury. Businesses have really supported the influx of visitors by offering a great range of activities and products. The cafes and restaurants have employed more staff and locals have been fantastic ambassadors for the town”.

It’s a combination that has created a real buzz in Akaroa on cruise days and generated a lot of really positive feedback from cruise visitors” said Ms Hollander.

Ends

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