New World and justONE launch Clubcard nationwide
New World and justONE launch Clubcard nationwide, making shopping at New World even more rewarding
Auckland, New Zealand: Friday, 7 October 2016
New World Clubcard officially launches in the North Island this week, bringing the benefits already enjoyed by over 450,000 South Islanders to all New World stores nationwide.
Initially launched in August 2014, the exclusive customer rewards programme was available to South Island customers only, up until now. With the addition of the North Island, New World Clubcard will cement itself as one of the most active and engaging loyalty programmes in New Zealand, offering a choice of Fly Buys or Airpoints, plus instore discounts and other benefits.
Steve Bayliss, Group General Manager Marketing, Foodstuffs NZ says, “Clubcard has been a massive success in terms of delivering customer benefits and driving loyalty for New World, and it’s been great to continue the relationship with justONE to bring it to launch. Going national is a big step forward for us, and we’re anticipating a great customer reaction just as we saw in the South Island, where more than 84% of all sales include a Clubcard swipe.”
New World Clubcard has already been recognised with an impressive set of effectiveness awards, including NZ DM Awards RSVP Grand Prix and NZ DM Awards Gold for Best Loyalty Programme, and an international Colloquy Award for Innovation in Retail Loyalty.
Ben Goodale, Managing Director, justONE, says, “The launch of Clubcard as a nationwide programme signals New World’s desire to be an even more customer focused, technology and data-led organisation. This campaign is the culmination of a massive amount of planning and development and has been a great team effort from all parties involved.
“We’re thrilled to be a part of rolling out this programme nationally. It’s been amazing to see the Clubcard journey starting from a clean sheet of paper right through to becoming a nationwide loyalty programme, rich in customer benefits,” concludes Goodale.
Clubcard offers New World’s customers access to instant discounts and exclusive deals, and the ability to maximise their existing Fly Buys or Airpoints programmes – all with one easy swipe of the card, which can also be used at other programme partners. Clubcard South Island customers who earn Fly Buys have enjoyed other great benefits like converting their Fly Buys points into New World dollars – a popular redemption!
The campaign has launched with a huge mailout to existing Fly Buys and Airpoints customers who shop at New World, enclosing a new card and reasons to get shopping, plus a media campaign including TV, radio, social and digital channels.