justONE’s ‘Natural-born communicators’ campaign lauded
justONE’s ‘Natural-born communicators’ NZDM Awards campaign receives positive response from DM marketers
Auckland, New Zealand: Monday, 17 October 2016
The NZ Direct Marketing (NZDM) Awards has received an exceptionally positive response for its cleverly executed, ‘Natural born communicators’ call for entries campaign, developed by 1-1 experts, justONE.
Brought to life across email and digital, the animal related theme of ‘Natural-born communicators’ draws parallels between the innate abilities of animals to behaviours in the direct marketing world today, by celebrating the natural born communicator in all of us.
justONE’s clever creative executions play on the unique ways in which different animal species utilise targeted communication - from fireflies using their glow, to wolves howling in chorus to call their pack together, and elephants communicating in frequencies too low for humans to hear.
Marketing Association CEO Gill Stewart says, “We’re thrilled with the positive feedback for this campaign, and the clever link between direct marketing and animal traits for this year’s call for entries theme seems to have really resonated with direct marketers from around the country.”
Ben Goodale, Managing Director justONE says, “There’s something about this campaign that is personal and relatable to DM professionals. Targeted communication and response is a natural process and just as some animals are skilled at this, direct marketers also have an innate ability in this space too.”
This year the Awards categories span Industry Sector, Channel and Craft, which, coupled the Nexus Awards to celebrate excellence in data, and Special Awards, mean entrants are sure to find a natural fit.
Entries for the NZDM Awards close at 5pm on 21st October. To find out more or to enter, visit www.nzdmawards.co.nz.