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Highly Flammable Appoints New GM

The Handover: Highly Flammable co-founder Logan Elliott (left) with new GM, Scout Liu (right).

Highly Flammable Appoints New GM


New Zealand’s premiere entertainment organisation Highly Flammable has hired new General Manager Scout Liu to take the reigns.

The entertainment company was co-founded in 2010 by Logan Elliott and has since run more than 800 high-energy events in New Zealand and around the world.

“It’s incredibly exciting to take on the new role, and take a more active part in the direction of the business,” says Liu, who’s been working alongside Logan in the lead up to taking over the GM role for the past 6 months.

A core part of Highly Flammable’s business is its circus, stilt and fire performers which entertain crowds in New Zealand and occasionally overseas. Liu has worked “on the front line” as a performer too, so knows what’s involved with the business at every level.

“How many people get to say they work in a team that includes Mirrorman, Mirrormaiden, Mythical Fauns, Living Statues, Stilt Walkers and Fire Dancers? Even as I take on my new role, I hope to keep being able to high-five kids and bring an events entranceway to life!” says Liu.

The appointment will allow Elliott more time to devote to behind the scenes areas such as business development, team culture and the marketing for Highly Flammable. He also plans to spend more time on his latest venture, Lifetime Creative: an online consultancy which teaches creative entrepreneurship.

“Scout has a very unique and really hard to find skillset, which balances both business management and creativity. She’s just as comfortable handling sales and financial management as she is performing and designing costumes.

“This is a super rare trait as most people are one or the other, from my experience. She is driven and has the ability to learn really fast. At Highly Flammable, we work hard and play hard with a truly amazing group of people, and Scout has embraced the awesome culture.”

Liu’s studies in science and commerce have helped her develop the organisational, analytical and communication skill-set needed to ensure Highly Flammable continues on its growth trajectory.

She’s jumping straight into the deep end as Highly Flammable enters its busy summer season.

“The team is pretty heavily booked up over the coming months to entertain crowds at public and private Christmas parties, parades, festivals and sports events. We still have a few spots to fill on our calendar, but overall it looks like an incredible summer season - plus some winter bookings are already rolling in!”

It’s with a mixture of pride and reminiscence that Elliott looks back on the six and a half years since he cofounded the company he’s now handing over the day to day management of. He is really looking forward to his long term involvements in other areas, which will help the team and company grow even more.

“Over the years Highly Flammable has personally given me so many amazing opportunities. From breathing fire for Six60 during the early days in Dunedin through to meeting Sir Richard Branson; these are some of the best memories of my life.”


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