Air New Zealand’s homegrown safety video a global hit

Media release

15 December 2016

Air New Zealand’s homegrown safety video a global hit

Northland is in the spotlight with Air New Zealand’s new Summer of Safety video, which showcases the tourism gems of the region, attracting more than 2.2 million views online in its first day.

The latest installment in the airline’s safety video series follows an all-star lineup of Kiwi personalities including supermodel Rachel Hunter, actor Joe Naufahu and Olympic medallist Eliza McCartney on a sun-soaked adventure through the Bay of Islands and Hokianga.

The video has already featured in global media outlets such as the Daily Mail and leading German news magazine Stern, as well as trending on Twitter and YouTube.

Air New Zealand’s General Manager of Global Brand and Content Marketing Jodi Williams says Northland’s stunning scenery was the perfect backdrop to bring to life the magic of a New Zealand summer for prospective domestic and international travellers.

“As a tourism business, one of our key roles is to encourage visitors to travel beyond the gateways into our regional destinations, ensuring local communities share the benefits tourism brings.

“Attracting a global audience of millions, our highly anticipated safety videos not only deliver important in-flight messages, but are an incredibly influential marketing tool. This most recent video will certainly put the Bay of Islands and the wider Northland region on the wish list for many and we expect to see a boost in visitation.”

Air New Zealand previewed Summer of Safety at a premiere event in Kerikeri on 13 December, before it was officially launched to the public online and onboard the airline’s fleet yesterday morning.

Summer of Safety can be viewed here.

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