Gather Online Reaches 96% of Equity Crowd Funding Campaign

Media Release

5 April 2017

SOCIAL MEDIA PLATFORM GATHER ONLINE REACHES 96% OF EQUITY CROWD FUNDING CAMPAIGN WITHIN 1 WEEK

Gather Online grew its user base faster than Snapchat and has now reached 96% of its equity crowd funding campaign via Seedrs and NZ based Equitise

5 April AUCKLAND – Australian based social media company, Gather Online, has today reached 96% of its equity crowd funding goal via NZ based crowd funding site, Equitise, and international site, Seedrs.

Gather Online’s social media website ‘Gather’ grew faster than Snapchat, acquiring 30,000 verified* users within 6 months of its launch. Subsequently, the introduction of an app saw user growth accelerate exponentially with the app gaining over 12,000 new users within less than a month.

The capital raised through this equity crowd funding campaign will see the company implement a unique artificial intelligence algorithm to create an intuitive ‘eco system’ that brings people together based on their passions and experiences.

Most current social media platforms create a passive audience in which users don’t engage with 89% of their online connections**.

Gather is unique in that it’s optimized to work as a social discovery platform, allowing users to interact with people outside of their existing networks in timelimited ‘Gathers’ based on shared activities or conversation topics. A time-limited Gathering simulates real life encounters by encouraging timely and immediate interaction to keep the conversations fresh.

Gather combines the ephemeral and time-sensitive content which made Snapchat popular, with the personalised, focussed and meaningful interactions missing from the likes of Facebook and Instagram.

Unlike other social networking sites, Gather brings together people with common interests and since there is high velocity and active interaction amongst like-minded people, true relationships and friendships can develop. Gatherings can be public or private and host permission can be required to join some groups.

ENDS

References:

* Royal Open Society Journal, January 2016

** Verified by Seedrs

About Gather Online:

• Since inception, Gather has invested AUD $1.5m in the business.

• Gather had 6,500 active users at end of its 6th week

• Within five weeks of launch Gather achieved a threshold of users that 99% of Australian apps never do

• 30,000 new users were acquired in 6 months, with a significant amount of Gatherings achieving over 200 participants

• Gather has a rapid pace of acquisition, reaching over 6,000 new users per month

• Size of largest Gatherings climbing month on month by over 100%

• Gather Online is focused on the 2.1 billion account strong social media market, with its differentiated core offering being its time-limited Gatherings on any topic.

For more information on Equitise:

https://equitise.com/project/gather-online

For more information on Seedrs:

https://www.seedrs.com/gatheronline/sections/idea

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