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CMD Striving to make the NZ Printing Industry Sustainable

CMD Striving to make the NZ Printing Industry Sustainable

North shore based printing agency, CMD Print Solutions is determined to shatter long-held misconceptions surrounding the printing industries relationship with the environment.

Director, Danny van der Velde highlights that printing can in fact, be a highly sustainable industry. He believes this can be achieved in each phase of the printing process - from paper production through to printing and consumption.

“By making smart decisions around where we source our materials, what inks we use, and how we distribute our product, printing can be a much more environmentally friendly process than people believe it to be”.

The initial stage of the printing process; paper production, is where most people’s animosity towards the printing industry stems from. van der Velde points out that it has become industry standard for paper suppliers to source their raw material (trees) from stringently managed forests.

“The forests used for the production of paper tightly managed to ensure their sustainability. They are heavily regulated by governing bodies which ensure they remain fully sustainable”.

The key way in which van der Velde’s company is making an environmental difference is by continuously looking to improve and implementing modern printing practices.

“Through consciences decisions around the inks and toners we use, the way we package products, and recycling ink and toner cartridges, we can offer our customers a product which has a very low environmental impact”.

CMD Print Solutions also minimises wastage by offering customers small print runs with their print-on-demand-service.

“Traditionally, due to set up costs and the use of film and plates etc. it wasn’t always economical to print small quantities. This often led to a high volume of wastage, as customers were forced to place larger orders in order to bring down their cost per unit”.

“Having the flexibility to offer both offset and digital printing means that CMD Printing Solutions can print small quantities while still being economical but they can print high volumes as well when required”.

CMD Printing Solutions is very conscious of the environment and knows that their clients are too. They will continue to look into improving where and when possible as they believe that more people will choose to work with printing suppliers who share in these beliefs.

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