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ecostore Laundry Powders Win Customer Satisfaction Award

ecostore Laundry Powders Win Canstar Blue Customer Satisfaction Award

09 June 2017 - ecostore’s laundry powder has been awarded Canstar Blue’s overall customer satisfaction award for 2017. ecostore topped leading brands Persil, Fab, Surf and Coldpower on a number of factors including ‘Quality of Clean’, ‘Number of Washes’ and ‘Environmental Friendliness’ to be awarded the five stars for overall satisfaction.

“We are thrilled that consumers understand they can choose the safer option and still get amazing results,” says ecostore’s home care brand manager Lucy Acland. “All of our laundry products are plant and mineral based and free from harmful chemicals, so they’re kind to your skin and the environment while still providing outstanding performance.”

ecostore laundry powders received the top five-star rating for:

· Quality of clean

· Number of washes

· Environmentally friendliness

· Packaging

· Feel of clothes, and

· Overall satisfaction

Canstar’s Jose George has said the rise of conscious consumerism is evident in this year’s results.

“The environmental impact of products is a high priority with one third of Kiwis opting for an eco-friendly product. In addition, just over thirty percent will choose a low irritant brand that is kinder to sensitive skin. ecostore has been a pioneer in the environmental products category and has developed a loyal and devoted following.”

ecostore laundry powders have also been approved by New Zealand's premier eco label, Environmental Choice (Laundry Detergents 0212112).

“This is our guarantee that we are committed to environmental leadership and that these products are less harmful to the environment,” says Acland.

The Canstar Blue Most Satisfied Customer award applies to all the ecostore laundry powders (lemon, geranium and orange, and ultra sensitive/fragrance free), in sizes including 500g, 1kg and 2kg.

For more information about ecostore’s award winning laundry care range, visit http://www.ecostore.co.nz/categories/laundry ENDS

Source: Canstar Blue research finalised in March 2017, published in April 2017.

About the award - Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers to measure their satisfaction across a range of products and services. The outcomes reported here are from the 1,804 people within the survey group who have purchased and used laundry detergent (powder) in the three-month period from Oct –Dec 2016. For full results of the Canstar Blue survey go to: www.canstarblue.co.nz

About ecostore – Malcolm and Melanie Rands founded ecostore in 1993 to create a healthier, more sustainable world. Since then, ecostore has brought to market New Zealand’s leading range of baby, hair, body and home care products that are safer for people, as well as the planet. With over 100 full time employees, the ecostore range of over 120 products is sold nationwide and internationally in Australia, South Korea, China, Japan, Singapore, Malaysia, Thailand, Hong Kong and Taiwan. ecostore manufactures its products at its ISO 14001, Enviro-Mark®NZ–Diamond, CarboNZero certified facility in Auckland and in 2014 launched a world first by being the only manufacturer to convert all of its proprietary bottles to a plastic made from sugarcane – Carbon Capture PakTM. ecostore has been voted by Kiwis as leading the way in sustainability in Colmar Brunton’s Better Business, Better World survey for three years running. www.ecostore.co.nz

About Canstar Blue - Canstar Blue is a division of financial research and ratings company, CANSTAR, which has been operating in New Zealand for nearly a decade.

Canstar Blue uses market research to determine customer satisfaction ratings across a range of products and services in New Zealand to help consumers make the best purchasing decisions for their needs. Canstar Blue conducts similar research in Australia. New ratings are added regularly. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The results can be seen at www.canstarblue.co.nz.

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