Family business lands deal to distribute Shell Lubricants

MEDIA RELEASE
For Immediate Release
June 15, 2017

Family business Tyreline lands major deal to distribute for Shell Lubricants

Tyreline Distributors Limited (Tyreline) is partnering with multinational oil company Shell after being named the new New Zealand distributor for its world-leading business Shell Lubricants.

The distribution agreement, which came into effect in April, is a major deal for the family-run business which started its life in a Te Awamutu hay barn.

Tyreline Distributors Limited was founded by Grant and Barbara Rushbrooke in 1987 as an agricultural tyre distributor. “When we began we were operating out of our hay barn in Te Awamutu and making deliveries in our farm ute,” said Tyreline managing director Grant Rushbrooke. “The business has gone from strength to strength and it’s down to the relationships we have with our valued partners and customers.”

Today, Tyreline is a full-service tyre importer and wholesaler headquartered in Hamilton, with warehouses in Hamilton, Auckland and Christchurch. Since signing the partnership with Shell, Tyreline has grown its Shell sales force in the field to ensure that customers are serviced throughout the country.

Shell Lubricants is present in more than 100 countries around the world and has been the number one lubricants brand globally for the last 10 years. Its portfolio of products is used by customers in consumer motoring, heavy-duty transport, mining, power generation, general engineering and marine.

Troy Chapman, Executive Director Shell South East Asia Oceania Lubricants, said there were several reasons Tyreline was chosen. “We are very pleased to be partnering Tyreline, with its strong network of partners and its vast experience in the automotive industry. We look forward to working collaboratively to accelerate growth, increase Shell’s lubricants market share in New Zealand and provide competitive solutions to our customers,” said Chapman.

Grant Rushbrooke said he was excited to grow the business and what it can offer customers. “Our business is constantly evolving and the partnership with Shell was the perfect opportunity to grow our business and provide the best quality products to our clients,” said Rushbrooke

“Shell invests around US$1 billion per annum in to research and development – the highest in industry – so New Zealand consumers can have confidence that together Shell and Tyreline will offer both quality and value. Shell Lubricants is the choice of premium automotive manufacturers such as Ferrari and BMW,” said Rushbrooke.

The company’s commitment to the environment, and exploring second-generation biofuels, was also a drawcard, said Rushbrooke. “As a company they understand that long-term success depends on their ability to anticipate the types of energy and fuels people will need in the future while remaining commercially competitive and environmentally relevant. We were heartened and inspired to hear that from a world-leading oil and gas company.”

Note to Editors

ABOUT TYRELINE DISTRIBUTORS LIMITED
Tyreline Distributors Limited was founded by Grant and Barbara Rushbrooke in 1987 in Te Awamutu. It is based in Hamilton and has strong established relationships with leading companies including tyre manufacturer Michelin. Since April 2017 Tyreline has officially been distributing the full product range of Shell lubricants in the New Zealand market.

For more on Tyreline, visit www.tyreline.co.nz

For more information on Shell lubricants products, please contact Tyreline at 0800 673 375 or visit www.shelllubricants.co.nz

ABOUT SHELL LUBRICANTS
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation, general engineering and marine. They are active across the full lubricant supply chain.

Shell manufactures base oils in seven plants, blends base oils with additives to make lubricants in over 40 plants, and distributes, markets and sells lubricants in over 100 countries. Shell also provides technical and business support to customers. Shell offers lubricant-related services in addition to their product range.

Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. Shell have leading research centres and a patent portfolio with 150 + patent series for lubricants, base oils and greases. More than 200 scientists and lubricants engineers are dedicated to lubricants research and development.

Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways Shell pushes the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and BMW Motorsport. These technical partnerships enable Shell to expand their knowledge of lubrication science and transfer cutting-edge technology from the racetrack to their commercial products.

For further information, visit www.shell.com

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