NZ Health Food rebranding
New Zealand Health Food rebranding to renew focus on
whole-body health
For immediate
release
There’s a rebirth of sorts happening at the family-owned New Zealand Health Food Company, which has seen steady growth since its launch nearly three decades ago.
Just ahead of its 30th birthday, the company is not only introducing new products - including a long-awaited new line of Manuka honey - but it is also rebranding itself to reaffirm its place as one of the nation’s most popular providers of supplements, super foods and skincare.
Family-focused company celebrates Kiwi
ingredients
Founded in 1988 by Rob Haines as a way to
introduce products and nutritious ingredients indigenous to
New Zealand to the rest of the world (some of the world’s
healthiest items on earth are found in New Zealand), the
company immediately captured global attention from other
companies also looking to use the most effective natural
ingredients in their products.
“Established national
and international brands asked me to supply them with
quality ingredients for their own production,” says
Haines, who rigorously vetted the companies whose products
he offers through NZHF to ensure that they meet his exacting
standards.
Product lines grow as demand
increases
Some of those high-quality supplements are
produced in-house, a move that was a natural progression for
NZHF.
“As some of these ingredients grew in popularity,
and spurred on by my customers success, I developed our own
retail brands,” Haines said.
Shortly after founding the
company, Haines began creating product lines that took
advantage of New Zealand’s diverse landscape and pristine
ocean waters, including Kiwi Natural Health and New Zealand
Health Food, two collections of natural supplements, these
were followed by KNH, another natural supplement line, along
with Manuka South, which includes products that focus on the
healing powers of honey.
Because Manuka honey is highly
prized for its medicinal qualities, NZHF’s rebranding
efforts will include a new line of Manuka honey – sure to
be popular with fans of the Manuka South line. New Zealand
Health Food Company is a Unique Manuka Factor Honey
Association license holder, which means that the products
NZHF offers are 100 percent pure, certified Manuka honey,
produced from the nectar of the manuka flowers, which only
grow in certain regions of the world.
Despite growth, NZHF
is still privately owned
Over the three decades that NZHF
has been in operation, it has remained privately owned and
locally operated, making it an important part of New
Zealand’s economic strength. Rob Haines, along with his
son, two daughters and son-in-law, are all an integral part
of the business, and all strive to provide quality products
at an affordable price, so that health and wellness aren’t
out of reach for anyone.
The rebranding is reflective of
the growth NZHF has experienced since its inception, which
hasn’t altered the company’s mission to provide a
one-stop shop for a wide range of health-focused products
including supplements, super foods, skin care products,
sports nutrition and weight management as well as essential
oils.
The focus remains on providing high-quality
products, many using locally sourced ingredients to help
introduce the rest of the world – NZHF ships
internationally - to the health benefits offered by the
nutrient-dense offerings that are part of New Zealand’s
diverse landscape.
New logo showcases company
mission
In the past 29 years, New Zealand Health Food
Company has grown in such a way that it fully encompasses
the mind, body, spirit symbolism of the lotus flower through
the wide range of products it now offers.
The centerpiece
of New Zealand Health Food’s (NZHF) rebranding efforts is
a new logo that’s an updated, more contemporary version of
the company’s original lotus flower. The three petals of
the flower reflect the three pillars of health – mind,
body and spirit – that are part of the company’s focus
on whole-body health. The logo’s simple green color
palette pays tribute to the earth as it celebrates the
company’s high-quality, continuously-expanding product
line.
You’ll also see an upgraded, more user-friendly
website
The rebranding will also highlight an updated,
easier to navigate website that will not only include
current tools such as a chat box and links to social media,
but also new features and a design that will make it easier
for both existing and new customers to find the right
products for them to reach their optimum health
goals.
The website will offer the same superior customer
service for which the company’s retail store in
Christchurch is known. Both online and at the retail store,
the family-run company is staffed with knowledgeable people
who are devoted to helping their customers be the best that
they can be, mind, body and spirit, and they have scoured
the world to find products manufactured by companies with
the same devotion to health and wellness.
For more
information about New Zealand Health Food Company or to get
to know them better, visit the company’s website, www.nzhealthfood.com. If you’re local,
visit the retail store at 215 Woolridge Road in
Christchurch. The store, which has an excellent customer
loyalty program that offers generous rewards, is open from 9
a.m. to 5:30 p.m. Monday through Friday and 10 a.m. to 4
p.m. on
Saturdays.