Award Winning Interactive Video Helps Vodafone Reduce Health & Safety Risks
Omnicron-produced interactive video gamifies training
Kiwi innovation has helped Vodafone Retail set a new standard for health and safety induction, thanks to an award-winning interactive video that uses gamification to teach staff.
Since introducing the video, which was developed by Auckland-based Omnicron Productions, Vodafone’s Retail division has increased safety engagement and believe it has digitally transformed the way it trains staff.
“While we have always taken the health and safety of staff and customers seriously, recent changes in health and safety law mean it is now a business imperative to ensure staff know the rules inside out,” Max Riley, Health, Safety and Wellbeing Manager of Vodafone says.
Traditionally health and safety training is conducted by trainers, face-to-face, or staff are required to sit through dry videos. “At Vodafone, we were looking for a different way of doing things that were both fun and engaging. Omnicron’s solution ticked all the boxes,” he added.
The training video utilises Omnicron’s SmartAZ interactive technology to gamify the process of learning Vodafone’s H&S policies. Users navigate through various health and safety scenarios and make in-video decisions to learn company policies in virtual environments that resemble real-life scenarios.
“This interactive method of teaching shows that using innovation can help reduce business risk,” says Ondrej Havas, Executive Producer of Omnicron. “We have many years’ experience producing corporate videos, and saw an opportunity to create a new form of video communication that engages audiences and reduces the number of training man-hours.”
It has worked. Since the implementation of this new video with its Retail employees, Vodafone has seen a 60% increase in engagement across all retail channels compared to traditional methods of onboarding. Additionally, the number of man hours involved in onboarding has reduced by nearly 70%.
“The feedback on our new induction video has overwhelmingly reflected this mentality, with our staff reporting that our H&S training is the best and most enjoyable that they’ve ever completed,” Riley of Vodafone said.
The video was recently awarded the Gold Camera Award for Internal and Corporate Communications at the US International Film and Television Festival. “This video is the first cab off the ranks. This tool has huge potential; it can be tailored to any New Zealand or global business,” Havas said.