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PGG Wrightson Plants its Future Growth With Promapp

PGG Wrightson Plants its Future Growth With Promapp

Auckland, 5 October 2017 – PGG Wrightson, a New Zealand Stock Exchange listed company and a leading provider of products, services and solutions to growers, farmers and processors, has announced that it is now deploying Promapp business process management software across its recently expanded Retail and Water division.

In a strategy designed to support the organisation’s ongoing focus on effective service delivery, business improvement and risk management, Promapp will provide the organisation’s staff with a centralised repository for storing and managing critical processes as well as an enhanced facility for reporting on the status of processes, improvement actions and risks.

The decision to deploy Promapp comes on the heels of the company’s move to merge PGG Wrightson’s Retail Business Unit with the company’s Water business which has grown in recent times as a result of several acquisitions.

While the company has always recognised that quality design and advisory services coupled with good after-sales support are essential, PGG Wrightson realised there were inconsistencies in the way processes had been managed between the previously distinct Retail and Water divisions

This contrasted with PGG Wrightson’s Seeds division which had successfully deployed Promapp and integrated it with SharePoint providing a structured, logical approach to process enabling teams to capture, view and store all customer information in once place.

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As PGG Wrightson’s Commercial Manager, Shane McDowall, explains, “We strive to be a leader in the markets in which we operate helping farmers to be successful, and aim to achieve this goal through the delivery of high quality products and services with the support of a high performing team.

“While we invest heavily in ensuring that we have the right people, appropriately trained and equipped to deliver the services our customers require, we also need to find ways to automate and re-engineer business processes so that we can increase the efficiency with which we are able to run the business.”

The decision by the Retail and Water division to deploy and standardise processes with Promapp and replace its legacy, manual processes based on Visio will also support the company’s move to become more customer centric. It will also support the company’s quest to mobilise its workforce and empower them to follow approved processes in support of providing the best experience for the customer.

PGG Wrightson’s Retail and Water division has teams of customer service staff and mobile field representatives, who deliver a high level of technical support, product knowledge and service to customers across an extensive range of irrigation and pumping technology.

In order to provide its customers with a better experience, the team at PGG Wrightson will capture processes related to new sales, technical support and customer service from end to end, increase accountability, and review the status of non-value-added manual processes.

Promapp’s integration with SharePoint and Microsoft Dynamics will eventually support the sharing of processes to external suppliers.

“Ultimately, Promapp will provide an easy to use, graphically-engaging framework for continuous improvement,” says McDowall.

Promapp will be progressively deployed in the next few months right across PGG Wrightson’s 100-strong Retail and Water design, operations and sales teams, and potentially across the wider 600-strong Retail team.


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