Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Serko and GTA Strike Strategic Partnership

Serko and GTA Strike Strategic Partnership to Enhance Hotel Content for Corporates

Auckland, New Zealand. 11 October 2017 – Serko Ltd. (SKO.NZ), a leader in online travel booking and expense management for business, today announced a new strategic partnership with Gullivers Travel Associates (GTA), a world leader in the provision of accommodation and travel services. The agreement, along with a number of others signed this year, supports Serko’s strategy of increasing content revenue and makes Serko one of the single largest hotel metasearch platforms for corporate programs.

The partnership gives Serko customers access to tens of thousands of GTA’s unique hotel suppliers and the ability to book their own negotiated rates, as well as GTA’s exclusive discounted rates, through Serko Online,, and the soon-to-be-launched premium platform, Zeno.

Darrin Grafton, Serko CEO, said: “This is a really important partnership for Serko and lays another major foundation for Serko’s global expansion. We see this as more than just a hotel content partnership but a strategic initiative as part of our Zeno vision to bring measurable direct and indirect benefits to our clients through hotel content as well as additional value-added services.”

John Stucci, Vice President Sales and Marketing, Pacific at GTA commented, “We are very excited about our strategic partnership with Serko. Serko is a leader in business travel booking technology and services in this region and is expanding globally. GTA and the Hotelbeds Group are determined to build on our position as the global B2B leader in the provision of travel product and services. We strongly believe our provision of contracted rates from accommodation, transfers and tour providers in 190 countries, combined with our 24/7 global traveller and agent support teams will deliver real value to Serko’s customers and their business travellers.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Stats NZ: Consents For New Homes At All-Time High

A record 41,028 new homes have been consented in the year ended March 2021, Stats NZ said today. The previous record for the annual number of new homes consented was 40,025 in the year ended February 1974. “Within 10 years the number of new homes ... More>>

Stats NZ: Unemployment Declines As Underutilisation Rises

The seasonally adjusted unemployment rate decreased to 4.7 percent in the March 2021 quarter, continuing to fall from its recent peak of 5.2 percent in the September 2020 quarter but remaining high compared with recent years, Stats NZ said today. ... More>>


Digitl: The Story Behind Vodafone’s FibreX Court Ruling

Vodafone’s FibreX service was in the news this week. What is the story behind the Fair Trading Act court case? More>>

Reserve Bank: Concerned About New Zealand's Rising House Prices

New Zealand house prices have risen significantly in the past 12 months. This has raised concerns at the Reserve Bank of New Zealand – Te Putea Matua about the risk this poses to financial stability. Central banks responded swiftly to the global ... More>>

Westpac: Announces Strong Financial Result

Westpac New Zealand (Westpac NZ) [i] says a strong half-year financial result has been driven by better than expected economic conditions. Chief Executive David McLean said while the global COVID-19 pandemic was far from over, the financial effect on ... More>>

MYOB: SME Confidence In Economic Performance Still Cautious

New insights from the annual MYOB Business Monitor have shown the SME sector is still cautious about the potential for further economic recovery, with two-in-five (41%) expecting the New Zealand economy to decline this year. The latest research ... More>>