Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Green light for China opens up new export opportunities

Green light for China opens up new export opportunities for leading supply group

TAURANGA: February 1, 2018: Leading avocado export supply group AVOCO has welcomed this week’s announcement that New Zealand market access to China has been granted for the 2018-19 export season.

AVOCO exports New Zealand avocados to various Asian markets under its AVANZA brand and the company has been preparing for access to China for some time. Preliminary planning has included the development of a market-specific brand name designed to be the exemplar brand from New Zealand for China.

Anticipating access would be granted for 2018-19, last month the AVANZA market management team drafted an initial market plan for China involving target volumes, size profile and supply phasing. China, like India and South Korea, will be developed with the view to it becoming a market for premium quality, larger-size fruit.

A pre-season market visit is scheduled for April to finalise importer-distributor arrangements and identify optimum sales channels to be pursued, looking at a mix of both “off-line” retail store format sales and “on-line” opportunities. New Zealand’s scale and seasonality relative to the South American supply nations will be a key consideration in customer selection.

New Zealand will compete for shelf space in China with fruit from Mexico, Peru and Chile – the only other countries currently benefiting from market access.

AVOCO’s marketing and communications manager, Steve Trickett, says the unique climate and extending growing season New Zealand avocados are produced in will help to differentiate AVANZA fruit in the produce aisle. This will be supported by point-of-sale consumer education material covering nutritional attributes, handling and recipe ideas.

Research has proven that avocados grown in New Zealand have 20 percent more folate and twice as much vitamin B6 than avocados grown elsewhere.

“Being the closest and therefore freshest Southern Hemisphere source of avocados to China, the subtle differences in the taste and texture profile of our fruit, as well as presenting consumers with a larger piece of fruit backed by promotional investment, will help underpin our brand story, all aimed to secure a premium place in the market,” says Mr Trickett.

Market access to China follows a successful technical audit of the regulatory system for exporting this week. The Ministry for Primary Industries (MPI) and China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) signed the protocol to agree export requirements in November 2017.

Demand for New Zealand avocados has steadily grown in key Asian markets due to efforts led by AVANZA to educate consumers on the health and versatility benefits of the fruit.

As Asian economies continue to develop and an increasing number of wealthier consumers emerge, diets become more varied and demand for high quality nutritious international food grows. We project that growth in demand for avocados is only set to increase, says Mr Trickett.

“In operating AVANZA, AVOCO has built relationships in many exciting Asian markets and it’s fantastic that we can now add China to that list.

“AVANZA is trusted by buyers in Asia to supply great-tasting avocados and our long-term commitment to Asia and our regular presence there has built up market loyalty.

“The combined efforts of many to win access to China is great news for AVOCO growers and the export industry as a whole.”

-ENDS-

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Mining: OceanaGold Announces Receipt Of WKP Mining Permit

MELBOURNE, Australia, Aug. 6, 2020 /CNW/ - OceanaGold Corporation (TSX: OGC) (ASX: OGC) (the 'Company') is pleased to announce it has received the mining permit for Wharekirauponga ('WKP') on the North Island of New Zealand. ... More>>

ALSO:

Economy: COVID-19 Lockdown Has Widespread Effects On Labour Market

In the June 2020 quarter, the seasonally adjusted unemployment rate fell to 4.0 percent, down from 4.2 percent last quarter, while underutilisation rose, Stats NZ said today. More>>

ALSO:

NZ Post: New Research By NZ Post Shows Online Shopping Grew 105% In Alert Level 3

New research by NZ Post into how the COVID-19 response has impacted the way Kiwis shop online, shows online shopping increased 105%* when the country moved into Alert Level 3, and may have changed the way Kiwis shop permanently. Online spend peaked ... More>>

ALSO:

Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Waste: Government To Regulate Plastic Packaging, Tyres, E-Waste

The Government is stepping up action to deal with environmentally harmful products – including plastic packaging, tyres and e-waste – before they become waste. As part of the wider plan to reduce the amount of rubbish ending up in landfills, ... More>>

ALSO:


Antarctica NZ: Ice-Olation

Antarctica New Zealand is gearing up for a much reduced season on the ice this year and a very different deployment to normal! Before they head to one of the remotest places on the planet, all personnel flying south with the New Zealand programme will ... More>>

ALSO:

QV Valuations: July House Price Index Illustrates Market Resilience

According to the July 2020 QV House Price Index (HPI) results out today , property values recorded a marginal increase, up 0.2% over the month. This is somewhat of a turnaround from June, after the national index edged 0.2% lower. More>>

ALSO:

Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>

ALSO:

FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>

ALSO: