Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Edmund Hillary Brands Has Social Enterprise in Its Fabric

Edmund Hillary Brands Has Social Enterprise in Its Fabric

A new high end, outdoor clothing range inspired by and named after Sir Edmund Hillary will see his charitable projects, and other outdoor initiatives around the world, benefit.

The brand, named Edmund Hillary, will have social enterprise sewn into every seam with a percentage of profits going to support schools in the Himalayas, and outdoor education programmes in countries where the range is made and sold – including New Zealand.

Founded by Aucklander Mike Hall-Taylor and Peter Hillary, the first range of premium quality men’s outdoor wear will launch globally – with an event at New Zealand Fashion Week – in August 2018.

“The new business – Edmund Hillary Brands Ltd – will help keep the legacy of Sir Edmund Hillary alive around the world for future generations. It will also support the people and places that he dedicated so much of his life to helping,” Mike Hall-Taylor says.

Mr Hall-Taylor describes the new venture as an international brand. Like Sir Ed’s 1953 Everest expedition, the company is largely being funded by UK investors, but will have a strong New Zealand flavour.

Inspired by the clothing Sir Edmund wore on his Everest summit, the launch collection will consist of around 25 items ranging from a ventile replica anorak originating from the one Sir Ed wore during his ascent of Everest to jackets, vests and exact replicas of his hand knitted sweaters. With the initial launch range designed more for ‘soft adventure and cold weather apres’ than mountaineering, some of the items will be produced by the same company that supplied the 1953 expedition.

Smaller Edmund Hillary garments, such as hats and scarves, will be manufactured where possible in Nepal, and the merino wool for the knitwear and baselayers sourced from New Zealand. The larger more complex and tailored products, such as ethically sourced down jackets as worn by Tenzing Norgay, will be made in the UK.

Initially, the company owners are looking to establish niche markets in Australasia, Northern Europe, North America and Japan.

Mr Hall-Taylor says the launch comes after a number of years working with the Hillary family to firm up their shared vision to honour Sir Ed’s achievements and build on his charity work.

“We’ve drawn on the heritage of the past – scouring imagery and researching fabrics used by Sir Ed and his climbing party – and then brought the clothing into the present day with style and functionality.

“The range captures the essence of Sir Ed and will resonate with those with their own spirit of adventure and a desire to be part of the Edmund Hillary story. In his own words – ‘it’s not the mountain we conquer but ourselves’ – this is a brand for people who enjoy overcoming personal challenges.”

Mike Hall-Taylor is also founder and managing director of HT Group, a consultancy specialising in social enterprise and sport, with the mission to help businesses generate sustainable profitability and create a better society.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Waste: Government To Regulate Plastic Packaging, Tyres, E-Waste

The Government is stepping up action to deal with environmentally harmful products – including plastic packaging, tyres and e-waste – before they become waste. As part of the wider plan to reduce the amount of rubbish ending up in landfills, ... More>>


Bankers Association: Banking Becomes First Living Wage Accredited Industry

Banking has become New Zealand’s first fully living wage accredited industry, leading to nearly 1800 employees and contractors moving onto the living wage and gaining greater economic independence for them and their families. As of today, all ... More>>


Economy: Funding For 85% Of NZ Not-For-Profit Entities Impacted By COVID-19

Results of a recent Institute of Directors poll show that 85% of board members on not-for-profit organisations say COVID-19 has moderately or significantly affected their funding. The ‘pulse check’ conducted in the first two weeks of July looked ... More>>

Volcano Detection: Eruption Alert System Would Have Given 16 Hours’ Warning At Whakaari

An alert system that could have given 16 hours’ warning of last year’s eruption at Whakaari/White Island is ready for deployment, University of Auckland scientists say, with warning systems for Ruapehu and Tongariro the next priority. ... More>>

Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>


FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>


Stats NZ: Mixed Performance By Regions Leaves National Emissions Picture Unchanged

Approximately two-thirds of New Zealand’s regions recorded decreases in their total greenhouse gas emissions, while one-third of regions saw increases between 2007 and 2018, Stats NZ said today. “While some regions reduced their emissions, ... More>>

RNZ: Economic Activity And Business Confidence Bouncing Back

Two surveys from ANZ show business confidence and economic activity have rebounded, but uncertainty about the future remains extreme. More>>