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Travellers Can Now Enjoy Full Dior Brand Experience

Dior Senior Vice President of Travel Retail, Olivier Dubos, and The Loop Duty Free New Zealand, General Manager, Tom Byrne officially open the new Dior display



Dior have enhanced their brand presence in the New Zealand travel retail landscape, unveiling their newest and biggest brand installation yet at The Loop Duty Free departures store, at Auckland International Airport.

The innovative retail design offers travellers greater visibility across all of the parfums in the Christian Dior range, as well as an enhanced make up offering; featuring an extensive Lip Studio and full make up workstation where customers can be seated for an indulgent beauty make over. Skincare has also been given a dedicated space by way of a stylish Skincare Bar.

Dior, Senior Vice President of Travel Retail, Olivier Dubos, was on board to officially open the new installation late last week alongside The Loop Duty Free, New Zealand, General Manager, Tom Byrne.

Tom Byrne, General Manager, the Loop Duty Free, New Zealand says; “We are thrilled to have cut the ribbon on Dior’s latest display. There is an increasing demand to provide our duty-free customers with more than just products on shelves, but to create a full brand experience. Dior’s newest installation offers a modern shopping experience and is a great showcase of all the amazing products that the brand has on offer.”

The counter installation follows a major two-part refurbishment of The Loop Duty Free New Zealand’s departures store which has seen top luxury brands take advantage of increased space.

Dior is available at Auckland International Airport, exclusively through The Loop Duty Free.


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