Commercial Radio Continues to Thrive
Commercial Radio Continues to Thrive in Increasingly Competitive Media
Landscape - Total NZ - Survey 2 2018
Radio Broadcasters Association CEO, Jana Rangooni states “It’s no wonder we saw the 2018 ASA Revenue figures show Radio at an all-time high when you see our industry continue to deliver large audiences that are highly engaged and available for advertisers to reach on a range of highly targeted and defined brands. Radio is not a lucky industry to be thriving in the current media environment. We have always been lean, adaptable and nimble and that is why we are in such great shape today.”
Dean Buchanan, Group Director - Entertainment at NZME says “Another excellent survey for radio in New Zealand, again demonstrating that it is a highly engaged entertainment and information medium for Kiwis in their daily lives. Kiwi’s love radio on AM/FM, digital, video and on social media."
Mediaworks Group Content Director - Music Radio, Leon Wratt says “The strength of radio lies in its ability to develop brands that profoundly target the different tastes and interests of audiences right across New Zealand. The latest GFK results demonstrate that radio is continuing to do this - across all ages, stages and demographics from Kaitaia to Invercargill.”
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