New ASA AdHelp Information Service launched

The Advertising Standards Authority (ASA) today launched its new AdHelp Information Service.

This service is part of the ASA’s commitment to adding value by sharing knowledge and expertise. AdHelp is for anyone in the advertising industry who wants detailed information about ASA code interpretation, precedent decisions and the legal framework that applies to advertising. This user-pays service will help achieve the ASA vision of ‘Every Ad a Responsible Ad’.

ASA Chief Executive, Hilary Souter said “The ASA is 45 years old this year and has developed a considerable body of knowledge about standards in advertising. We look forward to sharing that knowledge with industry through the AdHelp Information Service to support ad compliance.”

AdHelp will work alongside the existing pre-vetting services for alcohol and therapeutic advertising and advertising to children and young people.

ASA Chair, Hon Heather Roy said “While the ASA has focused on its comprehensive codes and complaints process in recent years, the Governance Board was keen to provide a more formal service to assist advertisers and agencies prior to ad publication or broadcast. AdHelp is the result and we encourage the industry to make use of it.”

The AdHelp Information Service can be accessed on the ASA website.

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