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Ecostore Finalist in Keep NZ Beautiful Awards

Media release For Immediate Release


16 August 2018 – ecostore has been named a finalist for the Most Sustainable Large Business in the annual Keep New Zealand Beautiful Awards 2018.

The Most Sustainable Large Business Award honours New Zealand businesses, with more than 20 staff, who have achieved extraordinary results through an environmental or sustainability project.

Ecostore has been focused on sustainability and innovation since it began in 1993 when it started with a mission to help families care for their homes, their health and the world. It now sells its products in more than 10 countries globally, and in 2014, it became the first manufacturer in the world to convert all its proprietary bottles to a plastic made from sugarcane. Today, it continues to innovate with its plant plastic toothbrushes. The company estimates that if all the regular plastic in New Zealand was changed to sugar plastic, in two years it would be like taking 152,000 vehicles off the road.

The company also recently launched the ecostore refill stop, a compact, user friendly display unit in store. Ecostore believes these units will encourage more people to refill rather than buy a new single use plastic bottle. They plan to roll this initiative out to all the stockists in the next 12 months.

Each year, ecostore helps hundreds of New Zealanders raise funds for schools, individuals, events, sports teams and charities, such as the recent new partnership with the Child Cancer Foundation, where the company supplies products from its sensitive skin range into Child Cancer Foundation’s Wellness Packs and Family Places.

Managing Director Pablo Kraus says that ecostore is thrilled to be a finalist!

“Ecostore has been around for 25 years, but the values and ethics of the company are still our highest priority. We look at each business decision and determine if it will make a better tomorrow.

“Kiwis are concerned about the future of our environment, but they feel overwhelmed with the role they can play as an individual. We produce products which are safer for them and their families and for the environment, so we make it easy for them to make a difference in their daily lives.

“Investing in plant plastic has cost us a significant amount, but this is part of a long-term investment strategy looking at technology, and solutions, that create opportunities and also solve other environmental problems. It’s great to have some of these initiatives recognised by Keep New Zealand Beautiful.”

Winners will be announced at the Beautiful Awards Gala Dinner, in Auckland, on Friday 26 October.


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