Maverick named as Hobbiton Movie Set’s new Campaign Partner

Thursday 30 August, 2018

For immediate release

Maverick named as Hobbiton Movie Set’s new Digital Campaign Partner

Specialist tourism marketing agency Maverick Digital has just been named as Hobbiton Movie Set’s new digital campaign partner.

Maverick Digital will lead and support all digital campaign efforts for the Matamata attraction over the next year, driving value through highly tactical paid media and inbound marketing activities.

“It’s incredibly special to have the opportunity to partner with such an iconic New Zealand tourism brand,” says Alex Bayes, Maverick Digital’s Head of Strategy.

“We see enormous opportunities in the digital space for Hobbiton. Our team is excited to get our teeth into this project and apply our unique blend of tourism knowledge and market-leading digital expertise.”

Hobbiton Movie Set opened its doors in 2002, and has since become one of New Zealand’s most sought-after tourism experiences.

Maverick Digital is entering its fifth year of business. The agency’s soaring reputation for driving impressive digital sales for clients has attracted other tourism businesses including Rotorua Canopy Tours, Tamaki Maori Village and Weta Workshop.

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