Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Black Friday deals pull in the shoppers

PriceSpy reveals Online visitor numbers heading to PriceSpy on Black Friday grew 14 per cent year on year in 2017

Black Friday is now three times larger in visitor numbers for PriceSpy, compared to any other Friday during November

New data released from the fully impartial price and product comparison service, PriceSpy, reveals the number of Kiwis searching out Black Friday discounts is growing exponentially, increasing for a second year running.

Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: “Black Friday is fast becoming a serious sales shopping day for Kiwis who are looking to buy products at a more affordable price ahead of Christmas.

In 2016, PriceSpy witnessed a 61% per cent year on year increase in visitor numbers on Black Friday and last year this number grew a further 14 per cent.

Liisa continues: “According to our historical data, Black Friday is now three times larger than any other Friday during November, demonstrating just how popular it has become amongst price-savvy shoppers.”

Source: PriceSpy – When Kiwis shop online in November Liisa adds: “Our insights reveal Kiwis are also strategic about when they shop, as online traffic starts to peak around midnight the night before Black Friday, with many offers starting then.

“These numbers then tail off during the early hours of Black Friday morning before picking up again and peaking between 06.00 and 08.00.

“Whilst Black Friday is traditionally a day for deals, for the last two years our figures show 10 per cent of all products listed on PriceSpy actually received a price hike on Black Friday. Similarly, 17 per cent of the top 100 products listed on our site last Black Friday, also increased in price by an average nine per cent.

“We therefore couldn’t recommend strongly enough that consumers need to do their research ahead of time, as there’s nothing worse than making a purchase to later find you could have bought it cheaper on another day.

“We suggest consumers start using a price comparison site early, to help them get a feel for what kind of products will carry the biggest discounts, as this will help to save time searching on the day.”

Based on historical price data, PriceSpy predicts the cheapest Black Friday 2018 products will come from the shopping category of audio and video, so products like headphones, portable speakers and tablets will be worth keeping an eye on.

Black Friday discounts from 2017: 19 per cent on products listed on PriceSpy received a price drop on Black Friday and the average discount offered was 17 per cent

17 per cent of headphones were cheaper on Black Friday, each offering an average discount of 14 per cent

23 per cent of tablets were cheaper on Black Friday, each offering an average discount of eight per cent

28 per cent of mobile phones were cheaper on Black Friday, offering an average discount of 10 per cent

24 per cent of game consoles were cheaper on Black Friday, offering an average discount of 12 per cent

So, what’s going to be popular this Black Friday? Here are PriceSpy’s top 2018 predictions:

Most popular Black Friday categories for 2018 Headphones

Mobile phones

Portable speakers



Most popular Black Friday products for 2018 Sony WH-1000XM3

Samsung Galaxy S8

Ultimate Ears UE Boom 2

Apple AirPods

Apple iPad 9.7” 32GB


Dyson V8 Absolute

Fitbit Charge 2

Sony Playstation 4 Pro

GoPro Hero 7

Most popular shops for Black Friday 2018: PB Tech

Expert Infotech

Harvey Norman

Mighty Ape

Heathcote Appliances

Liisa concludes: “There are going to be thousands of discounts available to consumers this Black Friday. To make sure it’s actually a good purchase, we recommend consumers download our free app so they can keep an eye on the price drops (or increases) throughout the day and know they are in safe hands!

“Plus to make things even easier, consumers can click here on Black Friday to find all the offers from all the online shops, in one handy place”.

Black Friday fun facts Black Friday is a name for the day following Thanksgiving Day in the United States, which has been regarded as the beginning of the country's Christmas shopping season since 1952*

The day did not become widely recognised until the early 2000s*

In the United States, most major retailers open very early (as early as overnight hours) and offer promotional sales*

Black Friday as a shopping phenomenon is now widely seen in many developed countries*

Black Friday has been the busiest shopping day of the year in the United States since 2005*

77 million people shop in brick and mortar stores on Black Friday and throughout the Black Friday weekend in America**

174 million Americans shop on Black Friday, either online or in stores**

Today, the average American spends $355 on Thanksgiving weekend and about 75% of that moneys goes towards gifts

Download the PriceSpy app here. -ends-


© Scoop Media

Business Headlines | Sci-Tech Headlines


Grey Power: Is Disappointed To Learn Of More Bank Closures

Many older people are being left without essential services because of cost cutting and the march of modern technology. It is now expected that most banking transactions can occur via the internet or telephone. Jan Pentecost, President of the Grey Power ... More>>


Economy: Supply Chain On Brink Of Overload Says National Road Carriers

The New Zealand supply chain is on the brink of overload and it looks like the upcoming peak imports season may push it over the edge says National Road Carriers Association (NRC) CEO David Aitken. “Worldwide supply chains are in disarray,” says Mr Aitken. ... More>>

Retail: Supermarkets Announced As Government’s Second Market Study

The Government has today launched a market study to ensure New Zealanders are paying a fair price for groceries. More>>


Statistics New Zealand: Retail Sales Recover In The September 2020 Quarter

Retail sales values recorded the largest September quarter rise since the series began in 1995, Stats NZ said today. Spending on major household items, vehicles, and groceries contributed to the strong 7.4 percent ($1.8 billion) rise in total ... More>>

Kea Aerospace: New Zealand Flies Into The Stratosphere

Development has started on a solar-powered, unmanned aircraft that can fly in the stratosphere continuously for months at a time. The zero-emission aircraft will carry a suite of imagery equipment that will be game-changing for many industries, vastly ... More>>

Stats NZ: Births And Deaths: Year Ended September 2020

Births and deaths releases provide statistics on the number of births and deaths registered in New Zealand, and selected fertility and mortality rates. Key facts For the year ended September 2020: 57,753 live births and 32,670 deaths ... More>>


Forest & Bird: Kākāpō Wins Bird Of The Year 2020

The nation has voted and Aotearoa New Zealand has a new Bird of the Year. New Zealand’s moss-colored flightless parrot has climbed to the top-spot for the second time in Forest & Bird’s annual Te Manu Rongonui o Te Tau/Bird of the Year competition. ... More>>