Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Te Pae Christchurch Sets Sights on Europe

In the lead up to opening in October 2020, Te Pae Christchurch Convention Centre has expanded its global reach into Europe by appointing leading international representation company, Worldwide Convention Specialists to support its lead generation activities.

Having recently returned from attending the world’s premier convention and meetings industry trade event, IMEX Frankfurt, Te Pae Christchurch General Manager, Ross Steele is buoyed by the future potential for the city.

“Attending a trade show is only one part of the process, follow up and regular contact is paramount for success. Given not all high-profile international associations attend every tradeshow, it is important to establish continuity by meeting these decision makers throughout their decision cycle.

“Our research shows more than 53% of international associations are headquartered in Europe, which is why this region is a significant target market for Te Pae Christchurch.

“Winning a convention is like bidding for the Olympics, with a planning cycle that can be between 2-12 years in advance. So, we need to be in front of every potential client to showcase Christchurch as a future host city contender,” Mr Steele said

Based in Germany, Worldwide Convention Specialists supports convention centres and convention bureaux throughout the world, including Kuala Lumpur, Toronto, Cape Town, Stockholm, Basel and Brussels, and now Christchurch.

AEG Ogden has had a long association with the Worldwide Convention Specialists (WCS) Director, Anette Palm, who understands the importance of regular 'in-market' meetings with clients face-to-face.

“Our history shows that associations primarily book events with destinations or venues with whom they have built a mutually beneficial business relationship and when AEG Ogden are involved it gives the client extra confidence during the selection process,” Ms Palm said.

“With Te Pae Christchurch opening next year, it is an exciting proposition to share with our long-term client base - many of whom organise more than two or three events worldwide, and most importantly, seek venues within the Asia Pacific region.”

New Zealand, and in particular Christchurch, has a strong pool of global experts that are internationally renowned for world’s best practices in the fields of earth and health sciences, building technology, ICT, agribusiness and international education.

“Based on the 2018 International Congress and Convention Association (ICCA) global meetings ranking, New Zealand is ranked 46th in the world as a conference destination and 12th in the Asia Pacific region.

“In collaboration with the country’s academic community leaders, Tourism New Zealand and ChristchurchNZ, we will be working towards raising this position in the years ahead with Te Pae Christchurch Convention Centre being a lead catalyst for this growth,” Mr Steele said.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Fuels Rushing In: Govt "Ready To Act" On Petrol Market Report

The Government will now take the Commerce Commission’s recommendations to Cabinet...
• A more transparent wholesale pricing regime • Greater contractual freedoms and fairer terms • Introducing an enforceable industry code of conduct • Improve transparency of premium grade fuel pricing... More>>

ALSO:

Reserve Bank Capital Review Decision: Increased Bank Capital Requirements

Governor Adrian Orr said the decisions to increase capital requirements are about making the banking system safer for all New Zealanders, and will ensure bank owners have a meaningful stake in their businesses. More>>

ALSO:

Aerospace: Christchurch Plan To Be NZ's Testbed

Christchurch aims to be at the centre of New Zealand’s burgeoning aerospace sector by 2025, according to the city’s aerospace strategic plan. More>>

ALSO:

EPA: Spill Sees Abatement Notice Served For Tamarind Taranaki

The notice was issued after a “sheen” on the sea surface was reported to regulators on Thursday 21 November, approximately 400 metres from the FPSO Umuroa. A survey commissioned by Tamarind has subsequently detected damage to the flowline connecting the Umuroa to the Tui 2H well. More>>

Taskforce Report: Changes Recommended For Winter Grazing

A Taskforce has made 11 recommendations to improve animal welfare in intensive winter grazing farm systems, the Minister of Agriculture Damien O’Connor confirmed today. More>>

ALSO: