61st annual Good Design Awards ceremony
16 July 2019
Sorted Smart Investor announced
as Good Design Award
Winner
Third-time
winner, Chrometoaster, picks up again at the industry’s
benchmarking Good Design Awards for the Sorted Smart
Investor website. Its ability to turn complex government
financial information into an accessible empowering tool for
everyday Kiwis, is proof that good design is ultimately
worth investing
in.
Awarded the big
tick
Sorted Smart Investor
received a prestigious Good Design Award Winner Accolade in
the Digital Design category in recognition for outstanding
design and innovation.
Sorted Smart Investor empowers everyday Kiwis to explore investments, clarifying and comparing them to other offers registered in New Zealand. With the goal of supporting alternatives to conventional investments, Smart Investor has been designed with both the novice and expert in mind using a customer-centric approach and cutting-edge technologies.
The Good Design Awards jury
commented: “There's a great use of multiple open source
technologies combined into one seamless surface experience.
The basic premise of the design is really strong. The
clarity and simplicity of information provided is very good,
given the category of information. The addition of quick
links made searching as an expert easy, and information was
displayed in a way that made it easy for a beginner to
understand the process. Great
work.”
Smart Investor, about
time
Investment within New
Zealand is in the midst of radical change. Kiwis need an
independent and impartial source of alternatives to consider
alongside KiwiSaver and other managed funds, bonds, shares
and investments. In collaboration with project partners
Ministry of Business, Innovation & Employment, Commission
for Financial Capability and Financial Markets Authority,
this project utilised the information held in the
Government’s Disclose Register to create a user-centric
solution that makes complex information simple, for novice
and experts alike.
“Using design to not show everything to everyone, but help them see as much as they want and the important stuff first. Reams of information, but compressed down, made usable, made understandable.” — Tom Hartmann, Managing Editor for Commission for Financial Capability
Flipping the
focus
Taking a design-led
approach in an intensive discovery phase spanning a full
year, all possibilities were explored before the true
problem was defined. By reframing the problem as one of
cognition, rather than comparison, Chrometoaster flipped the
focus from information to explanation. Pared-back UI, plain
English context and non-judgemental support were fundamental
in supporting raw data, tables and
graphs.
Innovation in the invisible
Some of the most innovative features of Smart Investor aren’t visual, though they incorporate a great amount of design. Offering unprecedented transparency into all investments in the New Zealand market, while intense to design, is vitally important for the audience to make informed comparisons. With hundreds of data points to choose from, which ones make the most sense to visualise? How can novices gauge what’s right across providers and investment types? What data needs to be added and which augmented? How can the tool remain impartial?
The invisible disciplines of content design, data management and information architecture were tasked with answering these questions, whilst creating new schemas that transform daunting spreadsheets and legislative reports into an inclusive, accessible, visual, interactive, educational and rewarding experience for everyday people.
Innovation in its DNA
Built on the second generation of the Government’s Common Web Platform (CWP2), Smart Investor utilises the latest innovations in SilverStripe 4 CMS architecture and structured content design. Optimal search functionality was made possible by the use of custom metadata, cutting-edge software and APIs. Its user experience has been created with modular components, decoupled web apps dynamic graphing and mobile-first user interface layouts. Built entirely with open source software, it is designed to be fast and highly accessible.
Proof in the award-winning
pudding
Trusted and visited
by 30,000 people in the first month, with 4-minute average
visits and a low bounce rate of 10%, Smart Investor has
become the preferred guide for people to explore,
compare and determine the smartest place to invest. It has succeeded on delivering Sorted’s mission of being independent, impartial and dedicated to helping New Zealanders get ahead financially.
“Smart Investor flawlessly matches data
with design, allowing the public to compare complex
information easily and effectively put it in context.” —
Tom Hartmann, Managing Editor for Commission for Financial
Capability
“Nice! Have been waiting
for something like this... super useful for Gen
Ys
like me who are not sure where to
start in Investyland” — Sorted
user
Chrometoaster’s winning
streak
This year’s award
to Chrometoaster follows their 2018 Good Design Award Gold
accolade for ‘Renters United’ branding, and their 2017
Good Design Award of the Year for ‘Game of Awesome’, a
learning resource. Three projects that are doing New Zealand
and the world proud. Chrometoaster remains the only Kiwi
design firm to have won the top honour in the 61-year
history of the Australian Good Design
Awards.
About the Good Design Awards
The annual Good Design
Awards are Australia’s most prestigious international
Awards for design and innovation with a proud history dating
back to 1958 and a record number of 700 submissions this
year. The Good Design Awards jury evaluated each entry
according to a strict set of design criteria which covers
‘good design’, ‘design innovation’ and ‘design
impact’.
“Australia’s
Good Design Award is more than a symbol of design
excellence, it represents the hard work and dedication
towards an innovative outcome that will ultimately improve
our quality of life. These projects showcase the brilliance
of design and the potential it has to improve our world.”
— Dr. Gien.
About
Chrometoaster
Founded in
1998, Chrometoaster is an award-winning, independent,
multidisciplinary design firm that specialises in solving
complex problems with leading-edge design and digital
engineering. Based in Wellington, Chrometoaster works with a
diverse range of public and private sector clients in New
Zealand and Australia to address worthwhile problems and
promote the value of good
design.
ends