Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Mike Pero runs survey on NZ's most trusted real estate brand

New Zealand real estate company, Mike Pero, commissioned a survey asking New Zealanders what national real estate brand people trust the most. Some of the biggest names in property were put to the test, with the results putting Mike Pero in second place.

The online survey* completed by research company Glasshouse Consulting asked 250 randomly selected people: What major national brand would you most trust to get you successfully into or out of your home?

Of the eleven national brands referenced, Harcourts came out on top as the most trusted, Mike Pero Real Estate was named the second, and Ray White placed third.

Of the 250 surveyed, 64 voted for Harcourts, 43 for Mike Pero and 34 for Ray White. The three real estate brands collectively earnt the trust of more than half the people surveyed.

Other companies mentioned in the survey were brands such as Bayleys, LJ Hooker and Remax.

Despite commissioning the survey himself, founder and CEO of Mike Pero Real Estate, Mike Pero, is delighted to take the second place spot.

“I carried out the survey so I could see where we sit in New Zealanders’ hearts and minds. Since we’re a relatively new company, we know it will take years to earn their trust,” Pero said. “The results were much better than we expected, and it gives us the motivation to continue to work hard.”

Harcourts and Ray White were both established more than 100 years ago, while Mike Pero Real Estate has only been trading for nine.

“For Mike Pero Real Estate to be among long-standing international brands like Harcourts and Ray White, shows that our hard work and integrity is paying off.”

Mike Pero Real Estate scored the highest in a second survey question, which asked who New Zealanders think is: the most recognised real estate brand for national television marketing.

“I believe that trust is one of the most important factors in this industry,” said Pero. “I contact every single customer by email and by letter to assure them of our integrity. They also have my personal contact details should they wish to speak to the Chief Executive, so I’m certainly not a faceless corporate – the buck stops with me.”

*Survey conducted in October 2019 by Glasshouse Consulting Limited; prompted sample of only nationally represented brands including Ray White, Bayleys, Harcourts, Mike Pero, LJ Hooker, Professionals, First National, Remax, Property Brokers, Harveys, One Agency, others.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Mining: OceanaGold Announces Receipt Of WKP Mining Permit

MELBOURNE, Australia, Aug. 6, 2020 /CNW/ - OceanaGold Corporation (TSX: OGC) (ASX: OGC) (the 'Company') is pleased to announce it has received the mining permit for Wharekirauponga ('WKP') on the North Island of New Zealand. ... More>>


Economy: COVID-19 Lockdown Has Widespread Effects On Labour Market

In the June 2020 quarter, the seasonally adjusted unemployment rate fell to 4.0 percent, down from 4.2 percent last quarter, while underutilisation rose, Stats NZ said today. More>>


NZ Post: New Research By NZ Post Shows Online Shopping Grew 105% In Alert Level 3

New research by NZ Post into how the COVID-19 response has impacted the way Kiwis shop online, shows online shopping increased 105%* when the country moved into Alert Level 3, and may have changed the way Kiwis shop permanently. Online spend peaked ... More>>


Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Waste: Government To Regulate Plastic Packaging, Tyres, E-Waste

The Government is stepping up action to deal with environmentally harmful products – including plastic packaging, tyres and e-waste – before they become waste. As part of the wider plan to reduce the amount of rubbish ending up in landfills, ... More>>


Antarctica NZ: Ice-Olation

Antarctica New Zealand is gearing up for a much reduced season on the ice this year and a very different deployment to normal! Before they head to one of the remotest places on the planet, all personnel flying south with the New Zealand programme will ... More>>


QV Valuations: July House Price Index Illustrates Market Resilience

According to the July 2020 QV House Price Index (HPI) results out today , property values recorded a marginal increase, up 0.2% over the month. This is somewhat of a turnaround from June, after the national index edged 0.2% lower. More>>


Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>


FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>