Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Kiwis get behind RWC campaign for InnoOh!vation Awards

Kiwis get behind RWC campaign for InnoOh!vation Awards


Air New Zealand’s Rugby World Cup (RWC) Out-of-Home campaign has been announced as the winner of oOh!media’s InnoOh!vation Award, with the airline taking away a $10,000 media package as its prize.

The campaign, which saw the creation of a Content Management Platform that allowed creative messaging to be updated dynamically across online and Out-of-Home assets in unison before, during and after All Black games, received the highest percentage of votes from the Kiwi marketing and media industry.

Over the course of the RWC campaign, Air New Zealand created messages of support, team news and game time reminders in the lead up to All Black games. During live matches there was also commentary straight from the sports desk including ‘We’re suffering a bit of turbulence’ and ‘Belt up for the 2nd half’.

oOh!media New Zealand’s General Manager, Nick Vile, said the Content Management Platform, created by Dentsu and called D4, gave Air New Zealand the opportunity to easily deliver adaptable and contextually relevant messages across multiple channels to create hype around the popular event.

“Air New Zealand was able to control the message both online and on the street in real-time through one platform and engage with Kiwis like never before through relevant, time-based messaging,” he said.

“While all seven finalist campaigns were standouts for 2019, it’s not hard to see why our media and marketing industry peers found Air New Zealand’s the most impressive and innovative.”

As part of the awards program, there was also a pair of Apple AirPods Pro up for grabs for those who voted, with Stephanie Hooper from ASB drawn as the lucky winner.

Air New Zealand was among seven strong finalists nominated for the award. Others in the running included the Breast Cancer Foundation NZ ‘Take a stand’ campaign, ASB’s ‘Clever Kash’ campaign, the Mondelez ‘Caramilk launch’ campaign, Red Bull’s ‘Organic Sodas’ campaign, Purina & SPCA’s ‘Pawfect Match’ campaign and the Trade Me ‘Live From Trade Me’s News Desk’ campaign.

-ends-


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Banking: Westpac NZ Lowers Merchant Fees For Small Businesses

Westpac NZ is rolling out a new merchant fee pricing structure that will lead to cost savings for more than 10,000 small and medium Kiwi businesses, and could make contactless transactions more widely available for customers. On 1 September, most ... More>>

REINZ: Million Dollar Plus Property Sales Increase 11.7% Nationally

The number of properties sold around the country for one million dollars or more during the first half (H1) of 2020 increased by 11.7% compared to H1 2019, with 5,426 million-dollar plus properties sold (up from 4,858 in H1 2019) according to the Real ... More>>

Waste: Government To Regulate Plastic Packaging, Tyres, E-Waste

The Government is stepping up action to deal with environmentally harmful products – including plastic packaging, tyres and e-waste – before they become waste. As part of the wider plan to reduce the amount of rubbish ending up in landfills, ... More>>

ALSO:

Bankers Association: Banking Becomes First Living Wage Accredited Industry

Banking has become New Zealand’s first fully living wage accredited industry, leading to nearly 1800 employees and contractors moving onto the living wage and gaining greater economic independence for them and their families. As of today, all ... More>>

ALSO:

Economy: Funding For 85% Of NZ Not-For-Profit Entities Impacted By COVID-19

Results of a recent Institute of Directors poll show that 85% of board members on not-for-profit organisations say COVID-19 has moderately or significantly affected their funding. The ‘pulse check’ conducted in the first two weeks of July looked ... More>>

Volcano Detection: Eruption Alert System Would Have Given 16 Hours’ Warning At Whakaari

An alert system that could have given 16 hours’ warning of last year’s eruption at Whakaari/White Island is ready for deployment, University of Auckland scientists say, with warning systems for Ruapehu and Tongariro the next priority. ... More>>


Property: Queenstown Rents Experience Biggest Drop In Seven Years

Rental prices in the Queenstown-Lakes district saw the biggest annual percentage drop in seven years after falling 28 per cent on June last year, according to the latest Trade Me Rental Price Index. Trade Me Property spokesperson Aaron Clancy said ... More>>

Seismology: The Quiet Earth

As many daily activities came to a halt during lockdown, the Earth itself became quiet, probably quieter than it has been since humans developed the technology to listen in. Seismologists have analysed datasets from more than 300 international ... More>>

RNZ: James Shaw Says Kiwibank, Not Ministers Should Decide On Investors

Climate Change Minister James Shaw says Kiwibank's decision to stop doing business with companies dealing in fossil fuels is the right one. More>>

ALSO:

FMA: Kiwis Confident Financial Markets Will Recover From COVID-19, Plan To Increase Investments

Despite the majority (60%) of investors experiencing losses as a result of COVID-19, the outlook on investing remains positive, according to a Financial Markets Authority (FMA) survey. Most Kiwis (71%) were optimistic that the pandemic will pass eventually ... More>>

FIRST Union: Warehouse Using Covid For Cover As Extensive Restructure Makes Everyone Worse Off

(FIRST Union comments on The Warehouse consultation and proposed restructure) 'Unfortunately the Warehouse have done the disappointing thing and used Covid-19 to justify a bunch of operational business decisions that will leave hundreds of workers without jobs ... More>>

ALSO:

Stats NZ: Mixed Performance By Regions Leaves National Emissions Picture Unchanged

Approximately two-thirds of New Zealand’s regions recorded decreases in their total greenhouse gas emissions, while one-third of regions saw increases between 2007 and 2018, Stats NZ said today. “While some regions reduced their emissions, ... More>>

RNZ: Economic Activity And Business Confidence Bouncing Back

Two surveys from ANZ show business confidence and economic activity have rebounded, but uncertainty about the future remains extreme. More>>

ALSO: