Government Boost For Domestic Tourism
Regions worst hit by the drop off in Chinese visitors as a result of the Coronavirus will benefit from a one-off funding boost aimed at stimulating domestic travel.
The Government has signed off on a $1 million fund available to key regions most affected by the travel restrictions put in place for Chinese visitors, as a result of the Coronavirus.
RTONZ Executive Officer Charlie Ives welcomed the new funding saying the key regions of Auckland, Rotorua, Queenstown and Christchurch would be the primary recipients as they were experiencing the biggest financial impact as a result of the drop-off in Chinese visitors.
“This funding is much welcomed. These places are taking a serious hit as a result of the down turn in Chinese visitors, and it’s heartening to see the Government moving quickly to step in to help these regions mitigate the impact of reduced Chinese visitor numbers on industry and communities,” he said.
“While this is aimed at four key regions, we encourage collaboration with other partners to stimulate New Zealanders to travel.”
The fund aims to support regional activity that stimulates new travel plans for domestic travellers, and is a quick-fire initiative, with proposals worked up by mid-March, for travel completed by the end of June 2020.
Mr Ives said the “The industry is used to dealing with disasters and unforeseen impacts and I know there will be some great cross-industry ideas to come out of this. That said, we would all rather not be in this position as its hitting owners, employees and all those in the regions who support the tourism industry at what should be one of our busiest and most profitable times,” he said.
About Regional Tourism New Zealand
Regional Tourism New Zealand (RTNZ) is the name for the incorporated trust of 30 existing Regional Tourism Organisations (RTOs).
It was established as a Charitable Trust in 2005, with the objects being to represent the interests of the collective RTO sector in New Zealand.
As the peak body for RTO’s RTNZ aims to encourage better coordination amongst RTO’s as well as ensuring collective RTO’s are engaged and consulted with on issues critical to the development of the regional tourism sector in New Zealand.
The activities RTNZ engages in include:
- Developing RTNZ submissions on issues and draft plans that impact the collective
- Providing advice and assistance to members
- Developing and maintaining ongoing relationships with stakeholder agencies
- Negotiation and execution of project-based funding contracts
- Managing and implementation of projects on behalf of RTONZ
- Coordination of media enquiries
- Advocacy of the RTO sector and the important role it plays in the New Zealand tourism landscape