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Start-up Express 2020: A Journey To Success For HK Start-ups

Building connections, markets, partnerships and brand awareness

Start-up Express, a development programme launched by the Hong Kong Trade Development Council (HKTDC) in 2018, is returning for its third edition to help local start-ups build connections, explore markets, seek partners and enhance brand awareness. Through power meet-up sessions with successful business leaders and a wide range of activities, including exploratory missions, business-matching sessions and local and overseas exhibitions, the 20 winning start-ups can explore business opportunities with potential investors and partners.

HKTDC Assistant Executive Director Stephen Liang

HKTDC Assistant Executive Director Stephen Liang said that Start-up Express has been giving tremendous support to local start-ups over the past two years, helping them explore global markets. Some of the participating companies have even sealed major orders and won international awards.

"Start-ups can help Hong Kong diversify its economy and facilitate social innovation, which is why supporting them is a priority for the HKTDC. To offer start-ups more opportunities to explore new markets by participating in overseas exhibitions, we have increased the number of Start-up Express beneficiaries to 20 this year, up from 10 in previous years. We hope to promote Hong Kong's entrepreneurial spirit by empowering relatively mature start-ups and helping them operate at a profit through sustainable development," Mr Liang said.

The Start-up Express Pitching Final, held during Entrepreneur Day last year, yielded 10 winners. Pictured are the judges, guests and finalists of the competition, which was held as part of the HKTDC's Start-up Express development programme.

Beneficiaries doubled to nurture more start-ups

Start-up Express targets start-ups with products or services suitable for the mass consumer market and that have a strong desire to build an international presence. The programme helps start-ups to realise their vision by providing a platform to grow through learning and exchanging ideas.

To be eligible to apply for Start-up Express, tech start-ups must have been established for less than five years; have raised less than US$10 million in funding; and have core or substantial operations in Hong Kong with a focus on artificial intelligence (AI) & robotics, big data, biotech, the Internet of Things (IoT), fin-tech or smart city. The application deadline is 8 May 2020. A total of 50 start-ups will be shortlisted for closed-door pitching, and selected finalists will join the pitching contest in June.

The launch of HK Startup Society, the HKTDC's first start-up platform, took place in May 2019, hosted by HKTDC Executive Director Margaret Fong (second from right) and joined by respected start-up entrepreneurs.

Participating in overseas promotions, missions and more

Start-up Express is supported by the AMTD Group as Strategic Partner. The 20 winning start-ups will have the opportunity to participate in HKTDC-led activities, including:

- Local and overseas trade promotions
- Exploratory missions to visit high potential start-up hubs
- Power meet-ups with leaders and mentors in small private settings
- Networking opportunities via business-matching activities with potential investors or partners
- Capacity-building workshops with skills training and market intelligence

From a brand-building perspective, winning start-ups will also benefit from extensive media coverage, locally and internationally, and become a member of the HKStartupSociety, a resource-sharing platform for successful start-up founders and co-founders.

Connecting Hong Kong start-ups with global market

One of the key drivers for start-ups participating in Start-up Express has been the opportunity to connect with many potential buyers, partners and investors through HKTDC-organised local and overseas events. This has provided start-ups with the opportunity to expand their client base and help them strengthen their core business through new market intelligence and insights. Among the many Start-Up Express success stories are MedEXO Robotics, a developer of wearable devices for movement disorders, and RaSpect Intelligence Inspection, a company providing AI-powered predictive building inspections.

Denis Huen, Founder of MedEXO Robotics, said: "It was a pleasure to participate in Start-up Express, which in our view has distinguished itself as a platform for start-ups aspiring to break into the international market. Thanks in part to the HKTDC's unique network and international credibility, we've managed to win awards such as the CES 2020 Innovation Award (Tech for a Better World) in the United States while also benefitting from international media coverage of our work."

Harris Sun, CEO and Founder of RaSpect Intelligence Inspection, said: "Start-up Express has been very helpful for our business development. Technology is a fast-moving and ever-changing area, so it's crucial to be as connected as possible to the global market to ensure we don't fall behind. The HKTDC's platform provided us with market intelligence and networking opportunities that helped us realise our vision, as well as giving us direct access to tech industry leaders who shared advice that couldn't be found elsewhere."

Holistic support for start-ups

"To drive Hong Kong's economy forward, we will continue our work to nurture an international entrepreneurial ecosystem to take businesses to the next level," said Mr Liang.

In addition to organising Start-up Express and the annual Entrepreneur Day, the HKTDC has dedicated start-up zones at eight of its world-class trade fairs in Hong Kong, including the HKTDC Hong Kong Electronics Fair and HKTDC International ICT Expo. Last year, more than 500 start-ups took part in these eight fairs, representing growth of 23% compared to 2018. "This year, we will offer a new 'free-trial' online package to help start-ups and entrepreneurs expand their network of buyers and partners through the Sourcing platform. Besides, we are launching a 'Voice of Start-up' marketing campaign to publicise Hong Kong start-up success stories and promote their brands," he added.

To help start-ups navigate the current challenging times, the HKTDC is working to enhance their competitiveness and resilience through its new T-Box programme. Mr Liang explained: "Modelled on a sandbox concept, the programme provides advisory services in fields such as legal, accounting, human resources, advertising and marketing, risk management and trade finance. The programme is free of charge, and participants can join other HKTDC events at discounted fees during the three month participation period."

More information
- Start-up Express
- Click here for online registration
- Photo download:


The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: Follow us on Twitter @hktdc and LinkedIn.

About AMTD

AMTD Group is a Hong Kong-founded financial services company with a strong entrepreneur and investor network providing three core services: investment banking, asset management, and strategic investment.

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