Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kantar COVID-19 Insights: Kiwi's Thoughts On Advertising, Economy & Online Shopping | May 4 Update

New Zealanders are now one week into Alert Level 3. With the opportunity to slightly expand our bubbles, and with many of us now back at work, consumers’ and citizens’ sentiments and behaviours surrounding Covid-19 continue to change. Over the weekend, we ran our eighth survey wave – and the first since the lockdown was lifted – to gauge the attitudes of Kiwis to the Covid-19 situation. This report summarises a few key findings.

More than half of Kiwis still believe brands should consider the current situation in their ads

The onset of Alert Level 3 has seen many businesses throughout New Zealand reopen. Many, including fast food outlets, have seen a major upturn in sales and Kiwis will be noticing more advertisements that are proactively referring to Covid-19 and what it means for their customers. More than half of consumers still believe brands should reflect the current situation in their ads but this doesn’t necessarily mean portraying the brand differently. Given the situation is different from the one we had a month ago, it is now more important than ever that brands keep up with what is relevant to consumers.

As the weeks have dragged on, there continues to be more of us who are also looking to brands to provide us with more humour through advertising.

The impact of Covid-19 on the NZ economy remains our biggest concern

Kiwis’ concerns surrounding the financial impact of Covid-19 have, to date, outweighed other fears relating to the physical health and wellbeing of friends, family and whanau. However, since the onset of Alert Level 3 when we have been enjoying a larger degree of freedom, the number of Kiwis who are now concerned that other people aren’t adhering to social distancing has jumped significantly.

The past week has seen shopping frequency and spend begin its journey to normality

The focus on shopping for essentials has reduced with “shopping for the things my family and I need” becoming less of a concern for Kiwis, dropping from one-third of consumers at the end of Alert Level 4 to just one-in-four over the weekend.

Online shopping spend and frequency was building over recent weeks but, over the past week as restrictions have eased somewhat, more consumers are saying their shopping frequency and spend – particularly at online stores – is returning to normal. This increase in ‘normal’ shopping behaviours will be due in part to the opening of takeaway food and liquor stores.

Delivering more insights about consumers in these changing and challenging times

As part of our ongoing insights series into Covid-19, and its impact on New Zealand consumers and citizens, we will be continuing this regular update of the attitudes, opinions and behaviours of New Zealanders.

We are also running an agile qualitative panel. The panel will reflect the New Zealand population and we will engage with it every week or so on multiple topics, enabling Kantar to share with you more in-depth insight into the issues currently facing New Zealanders.

If you would like to add a question to our online survey, or have a topic you would like to explore on the qualitative panel – cost effectively and quickly – please let us know.

© Scoop Media

Business Headlines | Sci-Tech Headlines


National: National Backs Businesses With $10k JobStart

National will provide a $10,000 cash payment to businesses that hire additional staff as part of our commitment to keeping New Zealanders in jobs, National Party Leader Todd Muller and Finance spokesperson Paul Goldsmith have announced. Our JobStart ... More>>


DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>


Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>


ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>


Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>


RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>


Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>


Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>


Auckland Airport: Thousands Of Kiwis Travelling For Queen’s Birthday Weekend

Confidence in domestic travel is beginning to steadily ramp up, with thousands of Kiwis travelling within New Zealand for Queen’s Birthday.
Nearly 400 flights will be operating to and from Auckland Airport over the long weekend... More>>


Science Media Centre: Understanding 5G Concerns – Expert Q&A

Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>


RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>


Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>


Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>