Scoop has an Ethical Paywall
Survey gives heart to Kiwi business
The latest research is great news for Kiwi business,
says Buy NZ Made.
Love Local’ research shows more people want to buy New Zealand-made products and services once the Covid-19 crisis is over.
The survey by Rutherford Labs tracked New Zealanders’ buying intentions before and after the crisis, finding that "local" had become the second most important motivation for consumers after "price".
Being "New Zealand-made" had become highly significant in consumers’ minds during the crisis.
Buy NZ Made head Ryan Jennings said the research was very meaningful for Kiwi businesses.
"It gives heart to local businesses, knowing Kiwis want to show their love and support," Ryan said.
"It means local businesses should market themselves clearly as "local" to speed their recovery following the lockdown.
"More generally, it’s a wonderful confirmation of what we all know - that Kiwi-made is the best."
Business Canterbury: Urges Council To Cut Costs, Not Ambition For City
Wellington Airport: On Track For Net Zero Emissions By 2028
Landcare Research: ANZAC Gall Fly Release Promises Natural Solution To Weed Threat
NZ Anti-Vivisection Society: Auckland Rat Lovers Unite!
University of Canterbury: $1.35 Million Grant To Study Lion-like Jumping Spiders
Federated Farmers: Government Ends War On Farming
