Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New DQ Campaign To Support Queenstown Recovery

Destination Queenstown’s program of marketing activity to support tourism, share the message that Queenstown is open for business, and invite Kiwi visitors back to the resort town, is well underway.

With confirmation that Queenstown’s ski fields will open this winter and domestic travel given the okay, DQ has pushed the go button on an integrated program of marketing activity to remind Kiwis why Queenstown is renowned as the Southern Hemisphere’s premier visitor destination and a great place to visit.

DQ will launch a new high-impact winter campaign on 1 June. This will be a 'dream, plan, book' full funnel campaign to stimulate demand and has been created to inspire kiwis to travel post-lockdown.

This includes a new hero campaign video that showcases the unparalleled Queenstown winter experience, designed to generate awareness and drive preference. This will be followed by targeted promotional content to communicate Queenstown’s offering and deals to different segments. Hero product and member deals will then be promoted to drive traffic to queenstownNZ.nz and generate referrals.

The winter campaign will be also be supported through the DQ trade and media programmes, ensuring Queenstown is appropriately represented through key distribution channels targeting the domestic market. A comprehensive media programme is being developed for both traditional and social media channels to ensure Queenstown is showcased to target audiences.

Kiwis have always played an important role in Queenstown’s visitation. At the end of 2019, New Zealanders made up approximately 30% of Queenstown’s visitation and contributed 34% of tourism expenditure locally ($847M). DQ is confident that now more than ever Kiwis will be keen to visit the place often regarded as New Zealand’s jewel in the crown.

Acting CEO, Ann Lockhart, says DQ is keen to leverage the pent up wanderlust many of us are feeling after lockdown.

“After a few weeks of staying home, we all have renewed appreciation for our favourite activities. We want New Zealanders to celebrate the ability to explore our mountains, jump on skis, discover new foods and experiences again, and join in our adventurous culture. What other town celebrated Level 2 with its Mayor bungy jumping in his suit!?”

DQ is also underway with research to get a wider understanding of the domestic market. The work will provide insights to both inform DQ marketing investment and activity but also to deliver key insights for DQ members.

This activity follows the #WeAreQueenstown campaign launched last month, which celebrates our culture and diversity as well as encouraging support of local business and keeping Queenstown businesses connected with potential customers. This campaign is ongoing, with new content developed for each of the alert levels.

To view the the #WeAreQueenstown video or find out why high-profile locals call Queenstown home visit here: https://www.youtube.com/channel/UCUTnz8w4rF1ZQJ5ZngtvU7w

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime NZ: NZ Joins Global Initiative Keeping Ports Open And Freight Moving

New Zealand has joined an international port authorities’ global initiative for safe and efficient movement of goods and shipping during the COVID-19 crisis. World-wide, 56 port authorities have agreed how they will work together facilitating maritime ... More>>

ALSO:

National: National Backs Businesses With $10k JobStart

National will provide a $10,000 cash payment to businesses that hire additional staff as part of our commitment to keeping New Zealanders in jobs, National Party Leader Todd Muller and Finance spokesperson Paul Goldsmith have announced. Our JobStart ... More>>

ALSO:

DIY Law: Government Exempts Some Home Improvements From Costly Consents

Homeowners, builders and DIYers will soon have an easier time making basic home improvements as the Government scraps the need for consents for low-risk building work such as sleep-outs, sheds and carports – allowing the construction sector ... More>>

ALSO:

Media Awards: The New Zealand Herald Named Newspaper Of The Year, Website Of The Year At Voyager Media Awards

The New Zealand Herald has been labelled a “powerhouse news operation” as it claims the two biggest prizes – Newspaper of the Year and Website of the Year – along with many individual awards at the 2020 Voyager Media Awards Website of the ... More>>

ALSO:

ASB Bank: ASB Takes The Lead Again With New Low Home Loan Interest Rate

ASB has moved again to support its customers, cutting a number of home loan rates, including the two-year special rate to a new low of 2.69% p.a. Craig Sims, ASB executive general manager Retail Banking says the reduced rate will be welcome news for many ... More>>

ALSO:

Nathan Hoturoa Gray: The Problems With Testing And Case Statistics For Covid-19

To begin to understand disease transmission in a country requires adequate testing of your population with properly vetted, accurate tests. As the world struggles to find what 'adequate percentage' of the population is necessary, (estimates predict ... More>>

ALSO:

RNZ: Fletcher Building To Lay Off 1000 Staff In New Zealand

The construction company will cut around 10 percent of its workforce as it struggles with the fallout from Covid-19. More>>

ALSO:

Can Pay, Won't Pay: Cashflow Moves Urged

Government Ministers are asking significant private enterprises to adopt prompt payment practices in line with the state sector, as a way to improve cashflow for small businesses. More>>

ALSO:

Gordon Campbell: On Why We Should Legally Protect The Right To Work From Home

For understandable reasons, the media messaging around Level Two has been all about “freedom” and “celebration”, but this is not necessarily going to be a universal experience. When it comes to workplace relations, Level Two is just as likely to ... More>>

ALSO:



Auckland Airport: Thousands Of Kiwis Travelling For Queen’s Birthday Weekend


Confidence in domestic travel is beginning to steadily ramp up, with thousands of Kiwis travelling within New Zealand for Queen’s Birthday.
Nearly 400 flights will be operating to and from Auckland Airport over the long weekend... More>>

ALSO:

Science Media Centre: Understanding 5G Concerns – Expert Q&A


Recent attacks on cell phone towers have brought concerns over the rollout of 5G technology into sharp relief.
While scientific research has consistently shown that the technology does not adversely affect human health, public concerns about its impact have spread around the world, fueled in part by growing misinformation online. The SMC asked experts to comment... More>>

ALSO:


Trade: Record Monthly Surplus As Imports Dive

Imports in April 2020 had their biggest fall since October 2009, resulting in a monthly trade surplus of $1.3 billion, Stats NZ said today. “This is the largest monthly trade surplus on record and the annual goods trade deficit is the lowest ... More>>

ALSO:


Media Blues: Stuff Chief Executive Buys Company For $1

Stuff chief executive Sinead Boucher has purchased Stuff from its Australian owners Nine Entertainment for $1.
The chief executive was returning the company to New Zealand ownership, with the sale is expected to be completed by 31 May.
"Our plan is to transition the ownership of Stuff to give staff a direct stake in the business as shareholders," Boucher said in a statement.... More>>

ALSO:

RNZ: Bar Reopening Night 'much, Much Quieter'

Pubs and bars are reporting a sluggish first day back after the lockdown, with the fear of going out, or perhaps the joy of staying home, thought to be a reason for the low numbers. More>>

ALSO:

Stats NZ: New Zealand’s Population Passes 5 Million

New Zealand's resident population provisionally reached 5 million in March 2020, Stats NZ said today. More>>

NIWA: Seven Weeks Of Clearing The Air Provides Huge Benefits: Scientist

Seven weeks of lockdown has provided evidence of how pollution can vanish overnight with benefits for the environment and individuals, says NIWA air quality scientist Dr Ian Longley. Dr Longley has been monitoring air quality in Auckland, Wellington ... More>>

ALSO:

Government: Milestone In Cash Flow Support To SMEs

A significant package of tax reforms will be pushed through all stages in Parliament today to throw a cash flow lifeline to small businesses. More>>

ALSO: