Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Survey: ‘Shop Local’ Here To Stay, New World Shows Support For NZ Brands And Producers

New World will showcase a range of New Zealand brands and producers in a new campaign to help kick start a customer movement to buy New Zealand made products and support New Zealand’s recovery post Covid-19.

A recent survey by New World found that a focus on buying NZ products is set to be one of the most enduring changes from lockdown. Of the more than 1000 respondents surveyed, 49% said they focused on buying NZ made in the supermarket during the higher alert levels, and 86% of these people said they will continue to buy NZ made once the alert levels are over.

New World’s Head of Marketing and Customer Experience Pippa Prain says the brand wanted to highlight homegrown brands and celebrate the active role New World stores play in supporting local communities and championing NZ producers.

“As a 100% New Zealand owned and operated company, with 143 locally owned stores, we understand the valuable role local businesses play in their wider community and supporting New Zealand.

“Together with our customers, we have a proud history of championing local brands and producers, from those just starting out through to old favourites. The New World ‘Buy NZ’ campaign is all about bringing this into focus and ensuring these brands are front and centre for shoppers throughout the month of June.

“During lockdown, New World shoppers embraced supporting local and we have a responsibility to help customers continue to buy local and together support the recovery of New Zealand”.

New World will champion local brands instore, and out, by sharing their stories of ingenuity, quality and innovation to help shoppers more easily identify their products on shelf or online. Customers will also enjoy great deals on ‘Buy NZ’ products throughout the campaign’s duration and even get the chance to win a year’s supply of products featured in the campaign by simply scanning their New World Clubcard.

Meet some of the ‘Buy NZ’ brands

One of the oldest brands to feature in the campaign is Airborne Honey, founded over a century ago with a few beehives in the rugged terrain of Banks Peninsula. Skip forward to the 1960s and Peter Bray, grandson to cofounder William, has fond childhood memories of travelling with his father to deliver honey to New World stores around the South Island. Today, the owner of the company offers customers world-leading online traceability of its honey.

The story surrounding Whitestone Cheese is another, albeit younger example from the 1980s, when former North Otago farmers Sue and Bob Berry founded the business with just one vat, one

cheesemaker and one cheese. Today the company has grown to employ more than 50 staff and continues to use local grass-fed milk and traditional cheesemaking methods to produce their cheeses by hand. With son Simon now at the helm, they are also now trail-blazing ‘mould hunters’ working with a broad network of scientists and local farmers to seek out new cheesemaking strains.

A more recent arrival to kitchen tables and cupboards is Blue Frog. Founder and chief flavour creator Scotty Baragwanath has always been a foodie – at just five years old he regularly tested his creations on his brothers and sister, and today he heads the young company that has already built a purposeful reputation for being ‘out-there’ with unexpected flavours from carefully sourced ingredients.

New World’s campaign is aptly titled ‘Buy NZ’ and is on promotion 1-28 June. For more information on participating brands, please visit, @NewWorldNZ or check out the latest mailer.

© Scoop Media

Business Headlines | Sci-Tech Headlines


It’s All In The Genomes: New Study Reveals Scale Of Havelock North Campylobacteriosis Outbreak

When the campylobacteria outbreak hit Havelock North in 2016, no-one fully understood how widely it affected the local communities. Gene-sequencing technology used by scientists has shown the true scale of the outbreak. The joint study from ESR, Massey ... More>>


Tiwai Point: Rio Tinto Announces Plans To Close Tiwai Point Smelter

Rio Tinto has just announced that it will wind down New Zealand Aluminium Smelters - the Tiwai Point smelter - saying the business is no longer viable. More>>


Freight: New Report On Auckland Port Relocation

The Government has released a major new report on the options for relocating the Port of Auckland’s freight operations while deferring any decision on the issue. More>>


Taxation: Black-Market Tobacco Sidesteps $287 Million In Excise Tax

Year-on-year increases in consumption of illicit tobacco in New Zealand have seen illegal trade swell to 11.5% of the total market. If consumed legally, illicit products would have netted the Government $287 million in excise tax during 2019. Independent ... More>>


Energy Sector: Meridian Spilled Water To Hike Electricity Prices - Authority Ruling

The Electricity Authority has found that generator Meridian Energy manipulated the power market, costing consumers about $80 million. More>>


XE Data Update: RBNZ Official Cash Rate Decision

The RBNZ will keep the Official Cash Rate (OCR) at 0.25%. T he key points in the RBNZ statement are: RBNZ keeps the OCR unchanged at 0.25% Maintain the LSAP (large scale asset purchase) at NZD$60 billion. Committee prepared to use additional monetary ... More>>


Electricity: Kiwis Ignore Promise Of Cheaper Power

Electric Kiwi and Flick Electric Co are joint winners of Canstar Blue’s award for Most Satisfied Customers | Electricity Providers From putting on an extra layer – rather than turning on a heater – to turning off lights and choosing the energy-saving ... More>>


ASB: Regional Economic Scoreboard Q1 2020

ASB NZ Regional Economic Scoreboard Gisborne still the place to be It has been Gisborne’s year, and the region comes out tops on our regional rankings for the fourth successive quarter. Like everywhere, question marks are about the COVID-19 impact on the future. ... More>>

RNZ: Economic Activity And Business Confidence Bouncing Back

Two surveys from ANZ show business confidence and economic activity have rebounded, but uncertainty about the future remains extreme. More>>


NIWA: The Climate Record That Keeps Getting Broken

Among the multitude of New Zealand climate statistics there is one record that continues to be broken month after month. Since January 2017 there has not been one month that recorded a below average nationwide temperature, according to NIWA’s seven station ... More>>


Govt: Extended Loan Scheme Keeps Business Afloat

Small businesses are getting greater certainty about access to finance with an extension to the interest-free cashflow loan scheme to the end of the year. The Small Business Cashflow Loan Scheme has already been extended once, to 24 July. Revenue and Small ... More>>


Science: 2019 Prime Minister’s Science Prizes Announced

The 2019 Prime Minister’s Science Prizes have been announced in a digital livestream event today. The Prizes recognise the impact of science on New Zealanders’ lives, celebrate the achievements of current scientists and encourage scientists of the ... More>>


Stardome Observatory: Young Kiwi Astro-Photographer Shoots For The Stars

Matariki by Josh Kirkley. The stars are aligning for up-and-coming Auckland-based astro-photographer Josh Kirkley (Kāi Tahu). During lockdown, one of his images was picked up by NASA and shared on the space agency’s Instagram to its 59.2 million ... More>>

DCANZ: Time For EU To Commit To A Level Playing Field For Trade

The Dairy Companies Association of New Zealand (DCANZ) has welcomed New Zealand Trade Minister David Parker’s statement that it is unacceptable for New Zealand exporters to continue facing an ‘unlevel playing field’ in the EU. Details leaked ... More>>


New Zealand Government: Supporting Kiwi Businesses To Resolve Rent Disputes

The Government will legislate to ensure businesses that suffered as a result of the COVID-19 response will get help to resolve disputes over commercial rent issues, Justice Minister Andrew Little announced today. More>>