Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Perceptive appointed as insights partner for Gallagher

Leading customer intelligence agency, Perceptive, has been appointed by Gallagher to support the Voice of the Customer programme for their security business division.

Gallagher’s security division, part of the Gallagher Group, is a global leader in the design and manufacture of security solutions that are used to secure some of the world’s most important organisations and facilities. The Gallagher group also has business divisions in animal management, fuel systems and contract manufacturing.

Perceptive will work alongside Gallagher to build an intelligence programme that brings valuable insights back to the company. The first project, which began in April, involves extensive market research to help inform strategic decisions across the organisation.

“We are thrilled to be working with the team at Gallagher and look forward to delving into market data and uncovering insights that will inform strategy, brand messaging and performance growth,” says Account Strategist Perceptive, Damian Bennett.

“Our Voice of the Customer programme is very important to us, so it was vital that we found a research company that we could work in close partnership with. We’re excited to be on this journey with Perceptive, ensuring that our Channel Partners and customers have opportunities to share their experiences and feedback with us,” says Gallagher’s Brand & PR Manager, Sheryl Rogerson.

ABOUT PERCEPTIVE: Perceptive is Australasia’s leading technology-based customer insights
agency. Perceptive provides research, insights and data-driven marketing programmes to a
variety of organisations across the Asia-Pacific, North America, United Kingdom, United Arab
Emirates and India.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
 
 
 
Business Headlines | Sci-Tech Headlines

 
GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More

 
 
 
 
 
 
 
 
 
 
 
 

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.