Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


78% Of Kiwis Are Willing To Pay More For Appliances Built To Last, But Lack Information

In a new survey by Consumer NZ, 78% of New Zealanders said they are willing to pay more for kitchen or laundry appliances that last longer – but fewer than half (46%) find it clear which appliances will be more durable. Consumer NZ chief executive Jon Duffy said the research shows the public clearly want better information on which brands are built to last.

“Appliances come with price labels and detailed functional specs, but no data on how much use they will stand up to. Given this lack of information from manufacturers, Consumer NZ is stepping into the breach. We are starting to introduce durability to our product performance testing, as part of a significant new focus on durable, reliable products. We’re also starting a campaign called #BuiltToLast,” he said.

Also, 87% of consumers believe some brands are more reliable and 73% say they choose more durable kitchen or laundry appliances. However, less than half of consumers think warranty periods are a good indication of product life.

“There is a clear gap between the public’s interest in built to last appliances and the information available to consumers to help buy them,” Mr Duffy said.

What’s more, the research shows New Zealanders are loyal to their appliances, with 78% saying they only replace appliances when they break down.

With the public’s strong focus on reliability and durability, alongside the usual price and performance considerations, Consumer NZ is calling on manufacturers to test and disclose how long their appliances are expected to last.

The Consumer campaign #BuiltToLast and associated e-waste project is made possible by partial funding from the Waste Minimisation Fund. As part of the wider plan to reduce the amount of harmful rubbish ending up in landfills, Associate Environment Minister, Eugenie Sage recently announced electrical and electronic products as one of six priorities for a regulated product stewardship scheme, under the Waste Minimisation Act.

“This Government focus on what happens to electrical/electronic products at their end of life shows just how important it is to help people choose durable and reliable products. Which is why Consumer is launching the Built to Last campaign,” said Mr Duffy.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Energy Resources Aotearoa: Doubling Of Coal Use Shows Need For Local Natural Gas

New figures showing a near doubling of coal-fired electricity generation highlight New Zealand’s energy shortage and the need for natural gas as a lower carbon alternative, according to Energy Resources Aotearoa... More>>

E Tu: ‘Sense Of Mourning’ As Norske Skog Mill Set To Close

Workers at Norske Skog’s Tasman Mill now know they’ll be losing their jobs in little over a month’s time.
On Wednesday afternoon, workers were told the mill will be stopping production from the end of June... More>>

Stats NZ: Card Spending Sees Strong Growth In May

Seasonally adjusted card spending rose by $189 million (2.3 percent) between April 2021 and May 2021, Stats NZ said today.
Spending rose across all industries for the first time since New Zealand moved to level 1 in June 2020... More>>

Catalist: NZ’s New SME Stock Exchange, Gets Licence To Go Public

New Zealand has a new stock exchange – designed specifically for small and medium-sized businesses (SMEs) to raise up to $20 million a year from the public.
Called Catalist, the exchange has already been successfully working the private investment sector.... More>>

E-Commerce: Over 40% Of Those Engaged In The Bitcoin Community Are Millennials

Bitcoin has emerged to be a popular topic among millennials with digital currency increasingly being viewed as a potential source of creating wealth through investments. The interest in bitcoin by millennials signals the role this age group plays in the possible realization of the digital currency’s mass adoption... More>>

Stats NZ: New Zealand Is Getting Drier

While there is natural variation in precipitation due to seasons and cycles, New Zealand appears to be getting drier, Stats NZ said today... More>>