OOh!media Puts Neon Up In Lights

oOh!media has transformed its high-impact Panorama sites across the country for a campaign to mark the merger of Neon and Lightbox under the Neon brand.

Sky’s ‘Get it on Neon’ campaign went live on street furniture assets on 17 August in Christchurch and Wellington, and 31 August in Auckland, with attention-grabbing sites featuring special-built LED neon lights along with coloured bench wraps to maximise impact.

In addition to the special builds on the three Panoramas, the campaign includes classic bus shelter panels as well as Evoke and Shopalive assets in retail centres.

Ben Gibb, oOh!media New Zealand’s Head of Sales, said the company’s panorama sites offered massive impact at scale, and were an ideal choice to engage audiences in unique ways.

“We’re really throwing out a challenge to marketers to use our special build capability to execute the most creative ideas for their campaigns,” he said.

“In the case of ‘Get it on Neon’, it was a collaborative effort with our oOh!Studio team to come up with a striking execution.

“We are literally putting the Neon name up in lights for this campaign, and we know Kiwis are going to take notice.”

Holly Phillips, Marketing Manager at Neon, said that the ability to be creative at scale made the panoramas the perfect placement for the campaign.

“We want every Kiwi to know about the improved Neon offering with this merger, so the ability to create something so attention-grabbing, while retaining 100% share of voice in high profile locations, made it a no-brainer. We couldn’t be happier to see it come to life.”

The campaign will run for two weeks.

OMD is the media agency behind the campaign. “We knew the client really wanted to make an impact with this brand merger so it’s fantastic to see the Neon brand come to life in strong statement Digital Outdoor placements. Our strategy was based around creating impact at scale across the country to really capture public attention and build broad awareness,” said OMD Business Director Jenny Appel.

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