Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Weet-Bix Celebrates '90 Years Yum' In Milestone Birthday Celebration

The past 90 years have certainly dished up an unprecedented number of challenges and changes, but one thing is for sure - Weet-Bix™ has been there for Kiwis throughout.

Now, the breakfast cereal is marking a significant milestone – Weet-Bix is turning 90 Years Yum!

Weet-Bix has been the go-to breakfast for New Zealanders since 1930 – once a Weet-Bix kid, always a Weet-Bix kid, no matter what your age. It has been with us through good times and the bad, enjoyed at the kitchen bench, in front of TV, in the office lunchroom and out on the farm.

“What’s become pretty clear over the years is that Weet-Bix has been a staple in the kitchen pantry for many Kiwi families,” says Pete Davis, Sanitarium New Zealand’s National Marketing Manager.

“From filling hungry tummies on chilly mornings, to fuelling youngsters before footy and giving schools in communities a Kickstart, Weet-Bix has been a constant on the brekkie table for three generations.”

Fuelling the ordinary to the extraordinary, Weet-Bix has been a popular breakfast choice for a long list of New Zealand legends over the decades, including Sir Edmund Hillary, who ate eight a day!!

Sir Edmund Hillary’s son, Peter Hillary, is taking part in Weet-Bix’s birthday celebration this year, and has fond memories of his father eating Weet-Bix.

“My father always had Weet-Bix for breakfast; sometimes just with milk but his favourite was with a generous serve of canned peaches over the top! We were another of those New Zealand families that measured their breakfasts in multiples of Weet-Bix,” says Hillary. I remember Dad once refused to endorse another cereal brand because he said he was quite happy with his Weet-Bix!”

Kiwis hold fond memories of topping Weet-Bix with fruit before school, tucking into Weet-Bix before sporting matches or waking up to a bowl of Weet-Bix as a breakfast in bed treat while staying at their grandparents’ houses. The more adventurous among us may remember smothering Marmite™ over Weet-Bix as an after-school snack.

When it comes to whipping up some home-baked treats, you can’t go past using the crunchy ‘bricks of goodness’, which make the perfect topping for an apple and feijoa crumble or the mouth-watering taste of the classic Weet-Bix Slice!

Kiwi kids who grew up in the 1980s and 1990s will remember the catchy jingles from TV ads; “Kiwi kids are Weet-Bix Kids™” and “It’s New Zealand’s favourite breakfast. Weet-Bix is number one. From Kiwi kids to grownups. It’s loved by everyone.”

Older generations may recall more historic advertisements, including that of young girl licking her lips at the sight of a bowl of Weet-Bix, raspberries and milk with the tagline ‘Goodness that’s tempting’.

With Weet-Bix ingrained in our culture and history, it is no surprise that these little bricks of whole-grain goodness have been backing Kiwis since 1930.

Packed full of 97% wholegrain goodness, Weet-Bix provides you with a good source of iron and Vitamins B1, B2 and B3 to help release the energy you need to kickstart your day, as part of a balanced diet. Weet-Bix is also low in fat and sugar and provides a natural source of fibre.

Over the years, Weet-Bix has adapted to meet the changing dietary requirements of New Zealanders adding gluten free and cholesterol lowering options to its range.

© Scoop Media

Business Headlines | Sci-Tech Headlines


NZTA: Major New Zealand Upgrade Programme Projects Go To Tender

Two major New Zealand Upgrade Programme projects are beginning tenders for construction. The New Zealand Upgrade Programme is a $6.8 billion investment to get our cities moving, to save lives and boost productivity in growth areas. The first Auckland ... More>>

Reserve Bank: RBNZ Seeks To Preserve Benefits Of Cash

The Reserve Bank – Te Pūtea Matua is taking on a new role of steward of the cash system “to preserve the benefits of cash for all who need them”, Assistant Governor Christian Hawkesby told the Royal Numismatics Society of New Zealand annual conference ... More>>


Economy: Double-Dip Recession Next Year, But Housing Rolls On

New Zealand's economy is expected to slip back into recession early next year as delayed job losses, falling consumer spending, and the absence of international tourists bites into growth. More>>


Microsoft New Zealand: Microsoft Expands “Highway To A Hundred Unicorns” Initiative To Support Startups In Asia Pacific

New Zealand, 14 October 2020 – Today Microsoft for Startups launches the Highway to a Hundred Unicorns initiative in Asia Pacific to strengthen the region’s startup ecosystem. This follows the initiative’s success in India, where 56 startups were ... More>>

Fonterra: Farmers Taking Another Step Towards New Zealand’s Low Emissions Food Production

They’re hot off the press and intended to help take the heat out of climate change. Fonterra farmers are already among the world’s most sustainable producers of milk and now have an additional tool in their sustainability toolbox. Over the last few ... More>>


Electricity: New Zealand Remains In Top 10 For Energy Balance

The World Energy Council’s Energy Trilemma Index has become part of the energy dialogue both globally and in New Zealand. The Index illustrates the need for countries to balance energy security, energy equity and environmental sustainability. New Zealand ... More>>


Courts: Businessman Eric Watson Sentenced To A Four-Month Jail Term

New Zealand businessman Eric Watson has been sentenced to a four-month jail term in the UK for contempt of court, TVNZ reports. More>>

OECD: Area Employment Rate Falls By 4.0 Percentage Points, To 64.6% In Second Quarter Of 2020

The OECD area employment rate – the share of the working-age population with jobs – fell by 4.0 percentage points, to 64.6%, in the second quarter of 2020, its lowest level since the fourth quarter of 2010. Across the OECD area, 560 million persons ... More>>

Spark: Turns On 5G In Auckland And Offers A Glimpse Into The Future Of Smart Cities

Spark turned on 5G in downtown Auckland today and has partnered with Auckland Transport (AT) to showcase some of the latest in IoT (Internet of Things) technology and demonstrate what the future could look like for Auckland’s CBD with the power of 5G. 5G is ... More>>

Stats NZ: Monthly Migration Remains Low

Since the border closed in late-March 2020, net migration has averaged about 300 a month, Stats NZ said today. In the five months from April to August 2020, overall net migration was provisionally estimated at 1,700. This was made up of a net gain ... More>>

University of Canterbury: Proglacial Lakes Are Accelerating Glacier Ice Loss

Lake Tasman, New Zealand | 2016 | Photo: Dr Jenna Sutherland Meltwater lakes that form at glacier margins cause ice to recede much further and faster compared to glaciers that terminate on land, according to a new study. But the effects of these glacial ... More>>


Dairy: Fonterra Sells China Farms

Fonterra has agreed to sell its China farms for a total of $555 million (RMB 2.5 billion*1), after successfully developing the farms alongside local partners. Inner Mongolia Natural Dairy Co., Ltd, a subsidiary of China Youran Dairy Group Limited ... More>>