Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Local Food Producers Band Together To Launch Good Farmers Brand

A community of passionate New Zealand farmers, growers and artisan food producers have joined forces to launch an exciting new brand – Good Farmers New Zealand.

Put simply, Good Farmers is a community that stands for ‘Good Food, grown on Good Land, nurtured by Good Farmers.’

The collective, which currently includes eight food producers with more joining shortly, has two key goals:

  • Bring together like-minded food producers, who share a passion for sustainability, animal welfare and packaging waste reduction, to operate under a unified brand that will support their growth, share resources, and harness best practice learnings.
  • Help shoppers who care about where and how their food is produced and packaged to make choices they feel great about.

The brainchild of design and branding legend Sven Baker, Good Farmers is a movement towards premium quality food that is sustainably and ethically produced. It brings together small to medium- sized food producers with a shared commitment to love their land, their animals and the environment.

Baker has 35 years of experience working with New Zealand’s biggest brands, most recently as CEO of Designworks.

“Last year we moved to the Hawke’s Bay, ostensibly to enjoy more family time, sunshine, amazing food and wine. I was lucky enough to start spending time with local farmers, growers and producers, and their passion for their produce is infectious. I became almost obsessed with finding a way to use my experience to support the good farmers of Aotearoa.

“What we have developed is a concept that brings together food producers from around New Zealand to create one forward-thinking movement that makes it much easier for consumers to make informed choices and for suppliers to achieve more as a collective than they could do in isolation.

“It’s been a white knuckled ride, and we’re all learning, but things are taking off now,” says Baker, who is no stranger to investing in small businesses and helping them grow.

The first food producer to join the movement was Alister Buchanan, bringing his Hawke’s Bay family muesli business (previously named Cecile’s Muesli) under the Good Farmers brand. “We believe Good Farmers ideally reflects what we stand for and the positive change we want to make in the muesli category and for the planet,” says Buchanan.

Their lovingly hand-crafted muesli range includes Southland Oats & Cranberries, Hawke’s Bay Honey & Nuts, and Nelson Boysenberry & Gold Kiwifruit, available in 800g refillable spring-top glass jars and 100% home compostable 400g and 800g pouches.

The Good Farmers range continues to grow, and currently includes locally produced and crafted premium muesli, coffee, honey, organic butchery, free-range organic eggs, organic A2 milk and porridge.

With a commitment to eliminate packaging waste and a goal of being zero-plastic, all Good Farmers products are packaged in glass or home compostable packaging.

Shoppers can be confident when they see the Good Farmers brand they are supporting Kiwis who love their land and treat their animals with care and respect.

You can buy Good Farmers products online at goodfarmers.nz or in selected New World stores.

If you are a producer that wants to join the movement contact Good Farmers via their website today.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 



Consumer NZ: Buy-now, Pay-later Raking In $10m+ In Late Fees Annually

A Consumer NZ survey has found buy-now, pay-later services are costing shoppers more than $10 million a year in late fees. Close to four out of 10 Kiwi consumers use buy-now, pay-later services, such as Afterpay, Laybuy and Zip... More>>

Westpac: Catherine Mcgrath Appointed New Zealand CEO

Westpac Group CEO Peter King and the Westpac New Zealand Board today announced the appointment of Catherine McGrath as Chief Executive Officer, Westpac New Zealand... More>>


Amazon: AWS To Open Data Centres In New Zealand

Today, Amazon Web Services (AWS), announced plans to open an infrastructure region in Aotearoa New Zealand in 2024. The new AWS Asia Pacific (Auckland) Region will consist of three Availability Zones (AZs) and join the existing 81 Availability Zones across 25 geographic AWS Regions at launch... More>>

ALSO:



Statistics: Surge In Imports Results In Record Monthly Trade Deficit
Imports increased $1.8 billion in August 2021 compared with August 2020, resulting in a record monthly trade deficit of $2.1 billion, Stats NZ said today. Exports were little changed, down $42 million. "This is a larger deficit than normal because of higher values for imports.. More>>

Fonterra: Completes reset, announces annual results and long-term growth plan out to 2030

Fonterra Co-operative Group Limited today announced a strong set of results for the 2021 financial year, reflected in a final Farmgate Milk Price of $7.54, normalised earnings per share of 34 cents and a final dividend of 15 cents... More>>


Statistics: GDP rises in the June 2021 quarter

Gross domestic product (GDP) rose by 2.8 percent in the June 2021 quarter, following a 1.4 percent increase in the March 2021 quarter, Stats NZ said today. June 2021 quarter GDP was 4.3 percent higher when compared with the December 2019 quarter... More>>