Scoop has an Ethical Paywall
License needed for work use Register

Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Figures Show Waikato Remains A Top Performer For Visitor Spend

Waikato continues to be the fourth hottest spot (behind Auckland, Christchurch and Wellington) in New Zealand for visitors to spend their money, according to the latest figures released by the Ministry of Business, Innovation & Employment.

Visitors spent an estimated $148 million in October bringing the total annual visitor spend across the region to $1.87 billion in the year to 31 October, up 15 per cent on the same period the previous year and 10% up on 2019.pre-pandemic figures.

Hamilton & Waikato Tourism Chief Executive Nicola Greenwell said Waikato’s fourth place in October’s figures demonstrates the key role the Waikato plays in national tourism as well as the importance of tourism for the region.

“Waikato is a quiet high achiever in both domestic and international expenditure figures – we consistently rank in the top four regions for domestic visitor expenditure and in the top five for international expenditure,” Greenwell said.

The latest monthly estimates included $28.4 million in spending by international visitors (fifth highest spend in the country) and $119.5 million in spending by domestic visitors (third highest in the country).

“These impressive numbers are a testament to our amazing tourism operators, event organisers and, business events venues as well as hospitality providers and wider community businesses that provide services to our visitors while they are here”.

Visitors to the Waikato spend on average $5.1 million per day – that’s $5.1 million more into our communities than we would have if we didn’t have such a vibrant visitor sector”.

Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

At a district level, Waitomo (up 28 per cent to $101 million), Waipā (up 21 per cent to $216 million) and Ōtorohanga (up 23 per cent to $40 million) saw the largest leaps in visitor spending in the 12 months to October 2023, compared to the same period the year before. Matamata-Piako saw an increase of 19 per cent increase to $194 million, Waikato district 18 per cent to $266 million and Hamilton City a 10% increase to reach $1.05 billion.

The spending statistics released by the Ministry of Business, Innovation & Employment are sourced from the Monthly Regional Tourism Estimates, which provide estimates of tourism expenditure using tourism electronics card transaction data, tourism satellite account data, and international visitor survey data. The data includes a breakdown of estimated spending nationally and in each of the 31 regions represented by a regional tourism organisation.

More information about the Monthly Regional Tourism Estimates is available on the Ministry of Business, Innovation & Employment’s website.

© Scoop Media

Advertisement - scroll to continue reading
Business Headlines | Sci-Tech Headlines

GenPro: General Practices Begin Issuing Clause 14 Notices

GenPro has been copied into a rising number of Clause 14 notices issued since the NZNO lodged its Primary Practice Pay Equity Claim against General Practice employers in December 2023.More

SPADA: Screen Industry Unites For Streaming Platform Regulation & Intellectual Property Protections

In an unprecedented international collaboration, representatives of screen producing organisations from around the world have released a joint statement.More


Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.