SAP Appoints Peter Moore As Head Of Partner Ecosystem In Asia Pacific

Auckland – 1 May 2025 – SAP SE (NYSE: SAP) today announced the appointment of Peter Moore as Head of Partner Ecosystem for SAP Asia Pacific (APAC), effective immediately. Moore takes over from Utkarsh Maheshwari, who held the position since 2021 before transitioning to the role of Senior Vice President and Head of Global Partner Sales and Services, SP, earlier this year.

In his new role, Moore will be responsible for leading and expanding SAP’s vibrant partner ecosystem across the APAC region. His remit includes driving partner recruitment, enablement, and co-innovation to deliver exceptional value to customers. He will focus on strengthening strategic alliances, fostering collaboration, and empowering partners to deliver transformative digital solutions leveraging SAP’s industry-leading technologies.

“The partner ecosystem is crucial to SAP’s success in Asia Pacific, especially as we experience rapid cloud adoption and increasing demand for specialized industry solutions,” said Simon Davies, Regional President, SAP APAC. “Peter brings a wealth of experience and a proven track record in building and managing successful partner programs. We are confident that his leadership will further elevate the value we deliver to customers through our partners and drive continued growth across the region.”

Moore brings over twenty years of experience in the technology industry, with a deep understanding of the Asian market. Since joining SAP twelve years ago, he has served in multiple leadership roles and is an active executive sponsor for many strategic SAP customers and ecosystem partners. By prioritizing customer success, he has helped drive innovation and thought leadership in many industries across Asia Pacific, Japan and Europe.

“I am thrilled to take on this new role to lead the partner ecosystem in Asia Pacific,” said Moore. “The opportunity to work with such a dynamic and innovative partner network is incredibly exciting. I look forward to collaborating closely with our partners to help businesses across the region achieve their digital transformation goals and realize the full potential of SAP’s solutions.”

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