Hospitality Industry Welcomes $2.6 Million Investment In Regional Events

The Restaurant Association has welcomed the Government’s investment of $2.6 million in 152 events through the second round of funding from the Regional Events Promotion Fund.

“Each of our regions have a unique food and beverage story that is vital to New Zealand’s overall appeal as an international destination of choice.” says Marisa Bidois, Chief Executive of the Restaurant Association.

“From Northland’s recognition in National Geographic’s Best of the World 2025, to Hastings’ nomination as a UNESCO city of gastronomy, it is clear that our regions being strong and resilient is a key part of maintaining our tourism brand on the global stage,” says Marisa.

With a year-long outlook and a focus on supporting regional events, the Regional Events Promotion Fund is a positive step towards encouraging domestic tourism and bolstering regions and industry across Aotearoa.

“All events play a critical role in attracting visitors to our regions and bringing our town centres to life, however there are a number of investments supporting food and beverage specific events across the country over the coming year, which we are particularly proud to see.”

Coupled with the Government’s regional tourism boost, the Regional Events Promotion Fund gives regions an opportunity to shine and share their unique stories.

“We look forward to supporting our industry to make the most of these events over the coming year, and to put our regional food and beverage stories front and centre of our tourism offering as a country.”

Note:

The Restaurant Association is the link between good food, and good business. It supports New Zealand’s diverse and creative hospitality businesses to deliver first class experiences to diners. Since its humble beginnings in 1972, it has worked to offer advice, help and assistance in every facet of the vibrant and diverse hospitality industry.

The organisation now represents, advocates and cheerleads for more than 2500 hospitality businesses within New Zealand. It offers 24/7 advice and assistance on key industry issues, from property lease advice to wellness in the workplace.

The Association provides its members with industry-wide accreditation programs which set best practice standards and help them measure how they’re tracking. It also works in partnership with the Ministry of Social Development to deliver the Hospostart and Springboard training programmes.

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