Mediaworks Secures Major Waikato Regional Council Bus Media Contract Expansion, Boosting Reach Across The Region

MediaWorks today announced its successful bid for the new Waikato Regional Council bus media contract. This significant win solidifies MediaWorks' commitment to the region, securing a 3+2 year term for an expanded service that promises greater reach for advertisers across the Waikato public transport network.

Having operated the advertising on Hamilton buses for the last decade and a half, MediaWorks has been instrumental in providing essential advertising solutions that connect businesses with the community. The new contract, awarded following a competitive tender process by the Waikato Regional Council, marks a substantial expansion of the current offering.

Advertisers will benefit from greater coverage throughout the Waikato region with the contract boosting the current fleet offering from 60 to 100 buses. This includes exclusive access to routes covering Raglan, Cambridge, and Taupō.

Brad Morgan, MediaWorks Outdoor COO, expressed his enthusiasm for the new partnership: "We are excited to secure this contract and continue to deepen our long-standing relationship with both National and local Waikato businesses. This new chapter allows us to expand on our media offering, extending our reach and providing even more valuable advertising opportunities for businesses looking to connect with the people of Hamilton and the wider Waikato region”.

To learn more about how to leverage this expanded network and book your next campaign, get in touch with MediaWorks.

About MediaWorks:

MediaWorks is New Zealand's leading radio and outdoor media company with over 2.4 million weekly listeners and over 5,000 outdoor touch points nationwide. The company owns and operates radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, Humm FM, Channel X and rova. MediaWorks brands and people are household names with local, highly engaged audiences.

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