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Backing Our Backyard: Love Taupō Backs New Regional Event Opportunity
Love Taupō welcomes Air New Zealand’s Regional Event Sponsorship programme.
Air New Zealand has announced a new sponsorship opportunity to promote stand-out regional events.
The Regional Event Sponsorship programme is a collaboration with local tourism organisations in the regional destinations served by Air New Zealand. With more than 400 events annually, Taupō is “sitting pretty” for inclusion, according to Destination Great Lake Taupō general manager, Patrick Dault.
“Taupō is undoubtedly the self-proclaimed events capital of New Zealand,” Dault says. “Events are a strong draw card for the region and Destination Great Lake Taupō is excited to collaborate with Air NZ in bringing our emerging and new events to the eyes and ears of our domestic and internal audiences.”
The airline will prioritise events that are new or emerging, help stimulate visitation outside peak periods, and align with the principles of sustainable tourism and the Tiaki Promise. The goal is to support events that create value not just for visitors, but for the communities that host them.
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