Huckleberry Launches The World’s First Voice-Based 360 Feedback Platform

You should hear what your teammates say about you…

AUCKLAND, NZ __ The founder of AskNicely has unveiled an AI-powered feedback platform designed to help people do their best work. Huckleberry uses voice-based AI to dramatically reduce the time and effort required to give people feedback at work - with zero lift from HR or managers.

The problem with feedback

‘How do people describe what you’re like to work with?’ Recruiters love this question for identifying your soft-skill strengths or blindspots. Executive coaches start by gathering feedback from your teammates to identify where you need to grow. And HR leaders at AirBnb, Netflix and Google depend on ‘360 feedback’ (the management jargon for this) to build high performance cultures.

Yet most people miss out on feedback because the traditional 360 process is onerous and slow. Teammates spend hours completing long surveys for each person, while managers are left to decode the responses and deliver feedback 1-on-1. The whole process can take months which is enough to turn most companies off the idea entirely, leaving their people in the dark.

Huckleberry reimagines this process using voice-based AI to dramatically reduce the time and effort required - with zero lift from HR or managers.

“The best performers know to ask, ‘How can I have more impact?’ but the sad reality is that most people get little or no feedback at work” says Aaron Ward, Co-founder and CEO of Huckleberry. “Software is supposed to help but has actually made the problem worse. No one wants to waste hours scoring their colleagues against silly rating scales and managers hate getting a pile of raw data and being told to ‘coach’. Huckleberry rescues us all from this colossal waste of time - making feedback radically easier, transparent, and actually helpful for every worker on the planet.”

How Huckleberry works

• Teammates talk, rather than type. Huckleberry takes minutes to set up. Feedback is given through a guided, voice-based conversation with an AI coach in 4-5 minutes (rather than 20-30 minutes).
• AI summarizes and safeguards. Huckleberry analyzes feedback and identifies strengths and improvement opportunities - without needing manager or HR review. This is provided to users in an easy-to-understand visual showcase of both your strengths and next steps to improve
• No barriers, no wait. Individuals can use Huckleberry for free and invite teammates instantly, even before their employer decides to use it. No setup required.
• Portable feedback profile. Employees own their feedback forever. They can track their growth and share their Huckleberry Profile to build their professional reputation.

Feedback is familiar territory for Ward who co-founded the award-winning customer experience platform, AskNicely. He has teamed up with co-founder and CTO, Diogo Böhm, to build Huckleberry from Portland, Oregon and Auckland, New Zealand, where they’ve built a strong supporting team of investors and advisors.

“In a few years, it will feel weird how our feedback got locked away, out of sight in our employee file”, says Ward. “We see massive opportunities in enabling feedback for all the world’s workers and helping them leverage that collective experience to build great careers.”

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About Huckleberry

Huckleberry is the world’s first voice-based 360 feedback platform, designed to use AI to help people at work. It helps employees grow by making feedback radically easy, while giving HR leaders a scalable way to build high-performance cultures. Headquartered in Portland and Auckland, Huckleberry is on a mission to help a billion people love their work.

Learn more: https://huckleberry.work

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