Localsville Launches To Strengthen Community Connections And Local Businesses

Auckland entrepreneur Julie MacCulloch has launched Localsville, a new online service designed to bring communities closer together, foster friendships, and help small businesses thrive.

The platform was born out of Julie’s earlier projects, including a café-based friendship service, and has now grown into a broader vision: to make it easier for people to connect while directly supporting their local economy.

“Covid showed us how important strong community ties are,” Julie says. “Localsville is about making those ties easier to form and maintain — while ensuring the businesses at the heart of our neighbourhoods get the support they need.”

At the core of Localsville is the 5050 Protocol. Every member agrees to remain financially independent when meeting others. This keeps things safe, friendly, and equal — no one feels obligated when catching up for coffee or joining a group activity.

Local businesses and organisations can join by creating a profile and receiving a unique Support QR code. This can be displayed in-store, online, or at events, allowing customers to easily connect with and back their favourite local spots.

Community members who choose to upgrade to a Supporter subscription ($22.50 per month) nominate a business or organisation to support. Half of their subscription fee goes directly to that business, providing a simple and ongoing way to keep local cafés, clubs, and community groups strong.

In return, businesses can invite supporters to special events, offer “Deals of the Day,” and share promotions that encourage locals to come together in real-world spaces. For non-profits and faith groups, it’s also a way to raise steady funds while building community connections.

Julie explains: “For people, it’s about knowing you’re supporting your neighbourhood in a tangible way. For businesses, it’s like having a built-in local marketing tool that not only finds customers but keeps them coming back.”

Beyond business, Localsville is focused on reducing isolation and encouraging face-to-face connection. Members can join group activities, discover events nearby, and make new friends in a safe, casual environment.

While the initial focus is on Auckland, the platform is built to expand across New Zealand. Julie’s vision is for Localsville to become a go-to hub for stronger communities nationwide — one coffee, one event, and one QR code at a time.

Website/More info: https://localsville.nz/#/

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