Brown Brothers Launches Two New Prosecco Spritzes To Meet Soaring Demand For Refreshing, Flavour-Forward Drinks

Brown Brothers, Australia’s #1 family-owned winery and Prosecco producer launches two new two vibrant new additions to its portfolio:Brown Brothers Prosecco Yuzu Lemon SpritzandBrown Brothers Prosecco Orange Spritz. These launches are designed to meet the rising consumer demand for spritz-style drinks that deliver bold flavour and ultimate refreshment.

From the bright citrus tang of yuzu in the Prosecco Yuzu Lemon Spritz to the herbal effervescence and subtle bitterness of the Prosecco Orange Spritz, each wine offers a crisp, effervescent expression of Prosecco with a distinctive twist. Both are crafted to be served over ice, delivering a chilled, sessionable experience perfect for warm-weather occasions.

These innovations tap into key global trends driving growth across wine and RTD categories, including the surge in cocktail-inspired flavours and the rising popularity of yuzu – prized for its aromatic complexity and vibrant citrus profile. Spritz-style drinks continue to gain traction for theirrefreshing taste, versatility, and premium positioning, appealing to consumers seeking elevated yet easy-drinking options.

“Innovation is in our DNA,” says Emma Brown, Head of Innovation and 4th generation Brown family at Brown Family Wine Group. “Brown Brothers Prosecco Yuzu Lemon Spritz and Orange Spritz continue our legacy of leading categories and evolving with our consumers. These launches not only build on our Prosecco credentials but also bring to life the flavours that today’s drinkers are craving. They’re bright, bold, and unmistakably Brown Brothers – designed for refreshment and made for summer.”

Brown Brothers Prosecco Yuzu Lemon Spritz and Brown Brothers Prosecco Orange Spritz are available at leading liquor retailers nationally, RRP $19.99.

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