Brown Brothers Limited-edition Aluminium Prosecco Bottle – A Sparkling Step Toward Sustainability

Brown Brothers, Australia’s #1 Prosecco producer, is proud to announce the launch of its Limited-Edition Prosecco in Aluminium Bottles, crafted for sustainability, convenience, and celebration.

This innovative new release reimagines sparkling wine packaging for modern lifestyles—sustainable, portable, and perfect for sharing life’s special moments. It pairs the vibrant, crisp taste of Brown Brothers Prosecco with a forward-thinking format that’s as functional as it is eco-friendly.

Crafted in the King Valley, where Brown Brothers has been producing premium wines since 1889, the aluminium bottle is made for every occasion. Whether it’s a picnic, party, or beachside toast, the resealable design offers unmatched portability and freshness, chilling faster than glass and opening up new consumption occasions.

As a fourth-generation family-owned winery, Brown Brothers continues to lead wine innovation, appealing to both loyal fans and new consumers. This aluminum format is incremental to the Non-Vintage and Rosé range, delivering fresh excitement while allowing their flagship Prosecco wines to continue building brand equity.

The aluminium bottle is infinitely recyclable, 40% lighter than glass, and saves 400kg per pallet—a significant step toward reducing environmental impact. Reusable and durable, it’s a vessel that reflects Brown Brothers’ commitment to a better future.

Available in 750ml and with 8-colour print capability, the bottle delivers strong shelf presence and talkability, especially during key selling periods like summer and the lead-up to Christmas. Importantly, the design eliminates the need for secondary packaging such as labels or sleeves, helping to simplify the recycling process and reduce environmental impact.

Prosecco continues to drive growth in a flat wine market, with +11%* YOY growth and only 30%* penetration among wine drinkers—highlighting enormous headroom for expansion. Brown Brothers Prosecco NV leads the charge as Australia’s #1 Prosecco, and this new format is set to attract more Prosecco lovers than ever before.

Inside the bottle is Brown Brothers Premium Prosecco Brut — the pinnacle of the Brown Brothers Prosecco range. Vibrant, dry and refreshing, it bursts with crisp apple and citrus aromas, finished with fine, delicate bubbles.

Brown Brothers Prosecco in an Aluminium bottle (750ml) is available now from leading liquor retailers nationally in New Zealand and Australia, and online at brownbrothers.com.au.

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