Buy Local This Black Friday

As the global retail engine gears up for another wave of Black Friday spending, Buy NZ Made is urging New Zealanders to choose local alternatives that strengthen communities, protect jobs, and build long-term economic resilience.

Buy NZ Made Executive Director Dane Ambler says Black Friday has become a major driver of offshore spending, often to the detriment of local businesses counting on the Christmas trading period.

"Your purchase is a drop in the bucket for a large retail chain but for a small local business, it can provide them with a major boost at the end of the year.

"Imported Black Friday deals might seem cheap in the moment, but the real cost is felt here in New Zealand: in lost jobs, struggling main streets, and weakened local industries."

Ambler says every dollar spent with a Kiwi business supports wages, suppliers, tradespeople, and regional economies. But money spent with large offshore platforms will more often than not vanish from New Zealand’s economy.

"Shopping local isn’t just a feel-good choice, it’s an economic strategy. When we back Kiwi businesses, we’re backing ourselves."

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