Petdirect Unwraps A World Of Christmas Magic For Kiwi Pets With Its Biggest Festive Offering Yet

Thursday, 4 December 2025, 12:21 pm
Press Release: Petdirect

Petdirect has unveiled its full Christmas offering for 2025, delivering its most joyful and extensive range yet. Available online and in store, the Christmas Gift Shop brings together festive toys, treats, accessories, and novelty gifts designed to make holiday shopping simple, fun, and meaningful for Kiwi pet parents.

The Christmas offering features gifts under ten, under twenty, under fifty, and stocking stuffers, along with a growing selection of Santa Paws favourites. These include limited edition toys, holiday themed treats, playful enrichment items, and cheerful accessories inspired by the Christmas season.

• Shoppers will find a wide range of festive products such as:
• Plush Christmas characters including Santa Sloth, reindeer toys, and other seasonal squeakers
• Christmas stockings for pets
• Limited edition KONG Christmas toys
• Christmas themed dog and cat treats
• Chew toys and enrichment items designed for festive play
• Value friendly toys and cat scratchers from Pup and Purr
• Stylish beds and playful toys from Coco and Cooper, built for rest and fun

Petdirect’s Head of Marketing and Customer, Taylor Jones, says the Christmas offering reflects the way pets have become firmly embedded in Kiwi holiday traditions.

“Our last Petdirect Census showed that among the people who dress up their pets, a quarter do it specifically for Christmas. That tells us just how much pets are part of the celebrations now. This year’s Christmas offering is designed to match that joy and help customers find something fun, thoughtful, and stress free for their pets,” says Jones.

The Christmas Gift Shop offers tailored options for both dog and cat owners, with toys that sleigh, festive treats, clever enrichment ideas, and gifting options for pets of every age and personality.

To support pet parents throughout the season, Petdirect has also released helpful Christmas themed blogs. These cover topics such as holiday safety, travelling with pets, calming tips during busy gatherings, and advice on how to keep animals happy and comfortable throughout December.

Customers can continue to enjoy Petdirect’s value offers across the Christmas period. Shoppers earn Airpoints Dollars on every purchase, can take advantage of Autodeliver savings, and receive fast nationwide delivery to ensure gifts arrive in plenty of time.

This year Petdirect is also sharing the spirit of giving in stores. All Petdirect stores are hosting an SPCA Giving Tree, where customers can purchase a decorative bauble and place it on the tree. One hundred percent of proceeds go directly to the SPCA to support animals in need across New Zealand.

“The Giving Tree is a meaningful way for people to add generosity to their Christmas shopping. It is a simple moment that makes a real difference for animals who need care and support,” says Jones.

Petdirect’s full Christmas offering is live now at petdirect.co.nz and available in store, with the SPCA Giving Tree running throughout the festive season.

For more information or to explore the Christmas Gift Shop, visit petdirect.co.nz.

About Petdirect

As New Zealand's number one Kiwi owned pet retailer, Petdirect is dedicated to dogs, cats, and the people who love them. Reflecting its ‘We get pet’ philosophy, Petdirect provides expert advice through online blogs and consultations, alongside a curated range of high quality products. Kiwi pet parents can shop online for nationwide delivery, set up convenient Autodeliver for their essentials, and visit a growing network of physical stores, including the flagship in Takapuna. Members of the Pet Perks loyalty programme earn rewards and can turn their spend into Airpoints Dollars.

© Scoop Media