Lamb Takes Out Ham This Christmas

It’s official, lamb will take centre stage on Kiwi Christmas tables this year. In an online survey of more than 1,100 New Zealanders, 42% said lamb would be the hero protein of their main Christmas meal, well ahead of pork or ham (30%) and beef (13%).

Retail Meat New Zealand’s President, Reuben Sharples says the results demonstrate lamb’s enduring position in Kiwi hearts as the go-to meat for memorable days like Christmas.

“Christmas is about celebrating food, family and traditions, and New Zealand lamb remains at the heart of that. It’s fantastic to see that so many people continue to choose lamb as the centrepiece of their Christmas Day feast.”

The annual Christmas survey, run by Retail Meat New Zealand, now in its eighth year, offers a snapshot of Kiwi festive traditions. The survey was promoted via social media channels and electronic newsletters of Retail Meat New Zealand and industry partners. Entrants were incentivised to enter, with the opportunity to win one of five $150 meat vouchers.

Traditional roast meals remain the clear favourite (49%), though barbecues continue to be a strong part of the Kiwi Christmas identity, chosen by more than a third of respondents. Most meals will be cooked in the oven (59%), but the barbecue isn’t far behind (38%).

Potatoes (91%) and mixed salads (79%) top the list of sides, followed by kumara (59%), carrots (54%), broccoli (43%) and peas (42%). And when it comes to dessert, pavlova remains the nation’s standout favourite (71%), with trifle (46%) and strawberries with ice cream (42%) also strong contenders.

Christmas Day for most Kiwis is about togetherness. An overwhelming 88% say spending time with family is the most important part of the day, followed by food (29%) and the festive spirit (27%). Opening presents (80%), backyard games (49%), watching movies (42%) and beach walks (35%) are among the top activities.

Sharples added family and food go hand-in-hand at Christmas, but no one should be stuck in the kitchen slaving over food.

“Whether you’re eating a leg of lamb, a turkey or a ham, butchers are ready to help you make your Christmas easy and delicious.”

Additional Notes:

A large majority of respondents (80%) will use online sources for Christmas cooking inspiration, with Google and recipe websites the most popular (29%). Instagram (18%), Facebook (20%) and TikTok (6%) continue to influence what ends up on the Christmas table.

This year’s favourite song is Snoopy’s Christmas (18%).

Almost half (49%) of recipients will sit down to their main meal at midday, while another 40% opt for a relaxed afternoon feast.

© Scoop Media